Account Director - Marketing Communications & New Business

External

Bursonglobalcareers · Gurugram, India

Full-timeOn-site1d ago

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About the role

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role: The Account Director - Marketing Communications & New Business at Burson India will be responsible for determining the marketing strategy of the firm & lead all outreach initiatives for marketing the firm. The individual will take full responsibility for the reputation management of the firm along with the leadership. The purpose of this role is to have an impact on the Burson India brand through progressive marketing strategies and communications across all media and platforms. The Role encompasses planning and executing an integrated 360° marketing programme spanning social media, earned media, paid media, digital, and thought leadership anchored to strategic content themes that give the brand a coherent, consistent narrative across all channels. To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising, sponsorships, and promotional activities of the organization. Responsible for external communication, supporting new services and partnerships, messaging & content creation, conceptualizing special events, sponsorships & promotions, and thought leadership initiatives of the firm.

Responsibilities

Strategy, Planning & Brand Management

Develops and executes the firm's annual integrated marketing strategy and programmes - both short and long term - in consultation with the CM&GO, Burson Group India; defining objectives, messaging, and activities across monthly, quarterly, and annual plans.

Holds overall responsibility for brand management and corporate identity - ensuring all marketing output is consistent with company messaging, guidelines, and positioning priorities.

Ensures effective control of marketing results and takes corrective action to ensure marketing objectives are achieved within designated budgets; maintains monthly, quarterly, and annual performance reviews.

Media Relations, Thought Leadership & Executive Visibility

Manages end-to-end media relations across A&M media - securing thought leadership article placements, executive interviews, industry quotes, and press releases for Burson Group India's leadership on a monthly basis.

Plans, executes, and manages global leadership visits to India - coordinating logistics, communications, internal briefings, and stakeholder engagement

Content, Collateral & Production

Leads the creation and publication of all marketing material - working with writers and designers to oversee copywriting, design, layout, and production in line with company messaging and marketing plans.

Plans and oversees the organisation's promotional activities including print, electronic, and direct mail outlets; communicates with external partners on ongoing campaigns.

Supervises the Marketing Section on SharePoint - ensuring all marketing knowledge, collateral, and templates are current and accessible to the wider team.

Social Media, Digital & Paid Media

Works in collaboration with Burson Group India's Digital Marketing expert on integrated online campaigns

AI-Powered Intelligence & Performance

Embeds Burson proprietary AI tools as a core part of the marketing workflow - applying them to competitor research, content development, campaign performance analysis, and audience strategy to make marketing decisions faster and more informed.

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Account Director - Marketing Communications & New Business

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