Quantitative - Mixed Method UX Researcher IV (Consumer Insights)

Responsibilities

• Research Planning & Execution
• Design and execute qualitative and quantitative research studies, including surveys, interviews, focus groups, diary studies, field research, and product evaluations.
• Select appropriate methodologies based on business objectives and research questions.
• Develop research plans, screeners, discussion guides, questionnaires, and study materials.
• Conduct field-based consumer research in retail and customer environments when needed.
• Consumer & Market Insights
• Investigate consumer attitudes, purchase drivers, barriers to adoption, and customer behaviors.
• Explore shopping journeys, retail experiences, and product usage patterns.
• Identify emerging trends and opportunities that can inform product positioning and growth strategies.
• Analysis & Reporting
• Analyze qualitative and quantitative data to identify key themes, insights, and recommendations.
• Translate complex findings into clear, concise, and actionable business recommendations.
• Create reports and presentations tailored to stakeholder audiences.
• Advise teams on next steps, strategic implications, and future research opportunities.
• Cross Functional Collaboration
• Partner with product, marketing, retail, design, and business stakeholders to define research objectives and priorities.
• Coordinate with external research vendors and agencies to support study execution.
• Manage project timelines, deliverables, and stakeholder communications.
• Knowledge Management
• Maintain research documentation and repositories.
• Contribute to organizational learning by ensuring findings are accessible and actionable across teams.
• Required Qualifications
• 8+ years of experience in consumer insights, market research, UX research, or related research disciplines.
• Experience conducting mixed-method research with a strong quantitative foundation.
• Expertise in survey design, analysis, and interpretation.
• Experience planning and moderating interviews, focus groups, usability studies, and field research.
• Ability to synthesize large amounts of data into meaningful insights and recommendations.
• Strong written, verbal, and presentation skills.
• Experience managing multiple projects simultaneously in a fast-paced environment.
• Experience working with research vendors and external partners.
• Proficiency with AI-powered research tools and productivity platforms.

Requirements

• Experience researching consumer electronics, hardware products, wearable technology, or consumer packaged goods.
• Shopper insights, retail research, or customer journey research experience.
• Familiarity with advanced quantitative methodologies such as:
• Conjoint Analysis
• TURF Analysis
• Brand Tracking Studies
• Market Segmentation
• Purchase Funnel Analysis
• Experience supporting go-to-market, growth, or product marketing research initiatives.
• What Success Looks Like
• Delivers high-quality research that balances rigor with speed.
• Produces actionable insights that directly influence product, marketing, and business decisions.
• Effectively manages multiple studies at various stages of execution.
• Builds strong partnerships with stakeholders through clear communication and consultative guidance.
• Identifies meaningful opportunities to improve customer understanding and business outcomes.
• Ideal Candidate Profile

Benefits

Additional Information

We are seeking an experienced Consumer Insights Researcher to support research initiatives that inform product strategy, customer experience, and go-to-market decision making. This role is ideal for a mixed-method researcher who enjoys blending quantitative and qualitative approaches to uncover meaningful consumer insights. The successful candidate will lead end-to-end research projects, helping stakeholders better understand customer motivations, purchasing behaviors, product adoption, and overall consumer experiences. This position requires a highly organized researcher who can manage multiple concurrent projects, work cross-functionally, and deliver actionable insights in a fast-paced environment. This is a contract position supporting a high-profile consumer technology organization. Remote work may be available, with occasional field-based research activities required.

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Company Intel

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