Growth Lead, Enterprise Demand Generation

About the role

We're hiring an Growth Lead to own how Spellbook generates and scales enterprise pipelines, designing programs that reach the right buyers, create urgency, and translate directly into revenue. This role sits at the intersection of strategy and execution. You'll build account-focused campaigns that work across email, events, content, paid media, and outbound, while partnering closely with Sales to make sure marketing activity turns into meetings, opportunities, and closed deals. This is an ideal role for someone who has built demand gen programs that move enterprise buyers, knows how to work hand-in-hand with sales, and wants to own a pipeline and revenue number.

Responsibilities

• Develop and execute demand generation strategies focused on enterprise accounts across legal departments, procurement teams, and law firms
• Build integrated, multi-channel campaigns across email, webinars, events, paid media, content, and outbound support
• Create and scale ABM programs targeting strategic accounts
• Partner with Account Executives and SDRs to align on target account strategy and build campaigns that support strategic opportunities and expansion efforts
• Launch executive roundtables, customer events, and webinar programs designed to generate qualified meetings
• Develop nurture programs tailored to enterprise buying committees
• Run experiments to improve engagement, meeting generation, and pipeline creation
• Improve marketing automation and campaign operations
• Help define scalable demand gen processes as Spellbook grows
• Support with other responsibilities and projects as required

Requirements

• 4-8+ years in B2B SaaS demand generation or growth marketing
• Proven track record of owning pipeline and revenue targets and delivering measurable results against enterprise or mid-market sales motions
• Experience with marketing automation and CRM systems (HubSpot, Salesforce, or similar)
• Strong analytical skills and comfort working with funnel metrics
• Excellent cross-functional collaboration abilities, especially with Sales
• Experience marketing to legal, compliance, procurement, or professional services buyers is a plus
• Startup or high-growth environment experience is a plus
• WHY JOIN SPELLBOOK?
• Embrace autonomy and accountability in a flexible work environment; we focus on outcomes and empower you to determine how to get the job done
• Access our company-paid group benefits for you and your family, with $1,000 towards mental health support
• Disconnect during our holiday closure and take advantage of our generous time off policies throughout the year
• Enjoy monthly paid meals, an annual wellness allowance to support your well-being and parental leave top-ups as your family grows
• Secure your stake in our success; you'll receive competitive stock option grants as a pivotal early employee
• Inclusive Hiring at Spellbook
• Use of Artificial Intelligence in Recruitment

Additional Information

Spellbook is the most comprehensive AI copilot for transactional lawyers. It works directly inside Microsoft Word to help legal teams draft, review, and negotiate contracts up to 10x faster and with greater precision. Today, more than 4,000 law firms, in-house teams, and solo practitioners rely on Spellbook to simplify their workflows and eliminate the drudgery of everyday contract work. We are backed by leading investors including Khosla Ventures, Thomson Reuters Ventures, Inovia Capital, The LegalTech Fund, Bling Capital, and Moxxie Ventures. The company recently raised $50 million in Series B funding, led by Keith Rabois at Khosla Ventures, bringing its total funding to more than $80 million. *This is an existing vacancy

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