Marketing Manager I/II, Omnichannel HCP Marketing - Rheumatology

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5+ years of marketing experience, preferably in healthcare, pharmaceutical, or regulated industries
• Strong written and verbal communication, presentation, collaboration, and project management skills
• Experience in developing and executing marketing campaigns across digital and traditional channels
• Strong planning and organization skills, attention to detail, execution, and follow-through
• MBA or Master's in Marketing, Health Communication, or related field
• Familiarity with HCP marketing, modular content, CRM platforms (e.g., Salesforce Marketing Cloud, Veeva), and omnichannel analytics
• Experience navigating matrixed organizations and cross-indication collaboration
• Key AbbVie Competencies:
• Strong collaboration and team orientation with the ability to influence and lead across functions
• Analytical and strategic thinking, with a focus on driving business outcomes
• High attention to detail and ability to manage multiple projects in a fast-paced environment
• Ability to synthesize complex information into actionable marketing plans
• Knowledge of market trends and competitive practices
• Execution of Goal Plan and demonstration of AbbVie Ways of Working and Leadership Attributes
• Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.
• Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested,

Benefits

Additional Information

Talent will be hired at a level commensurate with experience. The Marketing Manager I/II, Omnichannel HCP Marketing - Rheumatology is responsible for designing, developing, and executing omnichannel strategies and programs that drive engagement and brand growth for RINVOQ within AbbVie's Rheumatology portfolio. This role sits at the intersection of personal and digital promotion, requiring close collaboration with cross-functional partners-including brand leads, medical, regulatory, omnichannel strategy, BTS, sales force, field training, media, analytics, and operations-to ensure a seamless and impactful HCP experience. You will also work closely with your indication counterparts to ensure alignment and knowledge-sharing across the portfolio. Additionally, you will: Work in a team-based environment to lead the development and execution of strategies and implementation of tactics to support more patients and position our brands for success now and in the future Foster positive working relationships with the entire Rheumatology marketing team, sales force, medical affairs, market research, sales training, regulatory, and other cross-franchise marketing teams Work with various agencies and consultants, key opinion leaders, and co-marketing partners to drive business objectives and achieve brand goals Key Responsibilities Include: Translate brand strategy into omnichannel marketing plans that reflect the distinct positioning of RINVOQ across multiple indications, while aligning to broader rheumatology brand objectives Partner with brand, field, and omnichannel teams to integrate personal and digital tactics across the HCP journey, ensuring consistency and relevance at every touchpoint Collaborate with indication leads across RA, AS, AxSpA, PsA, and GCA to drive strategic alignment, share best practices, and build scalable frameworks across the Rheumatology portfolio Lead the development and deployment of insight-driven, channel-appropriate, and personalized content Work with media and analytics partners to monitor omnichannel performance, report on key metrics, and optimize campaigns to maximize ROI and engagement Manage omnichannel agency partners and internal stakeholders to deliver high-quality work on time, on budget, and in alignment with strategic goals Identify and scale new channel opportunities, tools, and technologies that can enhance HCP engagement and program effectiveness Support omnichannel budget planning, tracking, and forecasting in close partnership with finance and procurement Contribute to internal communications and training initiatives to increase omnichannel fluency and cross-functional understanding Significant Work Activities - Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

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