Senior Specialist, Marketing

About the role

The Senior Specialist, Marketing helps create engagement and retention strategies for Oscar members. The Senior Specialist works with various cross-functional partners to support the development and execution of marketing campaigns to drive engagement and outcomes that support a variety of key initiatives, including key regulatory communications. The Senior Specialist, Marketing helps with campaign execution and program management and reporting, which includes brief development, segment definition, copywriting, workflow development, and reporting & analytics. You will report into the Senior Manager, Marketing. Work Location: This is a remote position, open to candidates who reside in: Dallas, TX. You will be fully remote; however, our approach to work may adapt over time. Future models could potentially involve a hybrid presence at the hub office associated with your metro area. #LI-Remote Pay Transparency: The base pay for this role is: $71,539.20 - $93,895.20 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program and annual performance bonuses.

Responsibilities

• With support from the leader, contributes to helping define campaign objectives and how they will align with business goals based on understanding of company metrics and marketing acumen.
• Support creation of marketing and communication tactics by thinking through segmentation and value propositions, writing copy, designing channel communications, and ensuring the campaign timeline remains on track.
• Support regulatory communications and how we optimize our approach to regulatory communications at Oscar
• Manage the creation of tactical campaigns that support both consumer experiences that influence workstreams across porters and experiences.
• Think through campaign testing and A/B testing strategies that optimize campaigns over time
• Analyze campaign results, pulling out insights to share with cross-functional teams
• Act as a subject matter expert in the marketing organization and in your area, understanding membership, core Oscar products, and what tactics move key metrics, as well as, understanding the holistic experience, metrics, and tactics utilized to reach our audiences.
• Compliance with all applicable laws and regulations
• Other duties as assigned

Requirements

• Bachelor's degree or 4+ years commensurate experience
• 2+ years of experience engaging consumers and driving digital engagement
• 1+ years experience working closely with cross functional teams (ie brand strategy, creative teams, marketing strategy, and/or CRM teams)
• 1+ years experience using data to inform decision making
• 1+ years experience managing partners and projects cross functionally.
• Bonus points:
• 1+ years experience with measurement and analytics and overseeing campaign tests/set up
• This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here .
• Artificial Intelligence (AI): Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.
• California Residents: For information about our collection, use, and disclosure of applicants' personal information as well as applicants' rights over their personal information, please see our Privacy Policy .

Benefits

Additional Information

Hi, we're Oscar. We're hiring a Senior Specialist, Marketing to join our Marketing team. Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves-one that behaves like a doctor in the family.

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