Strategic Communication Specialist (Based in BKK/ KL, Relocation provided)
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About the role
CEG operates at high velocity across multiple sites and audiences. To keep teams aligned, engaged, and confident through changing priorities, we need strategic communications that are clear, targeted, and consistently delivered through strong operating rhythms. We are looking for a Strategic Communications & Engagement Specialist to partner closely with CEG Senior Leadership and Agoda Communications to deliver high-quality communications and flagship engagement moments-while continuously improving our communications approach, assets, and channels. This is a hands-on role with space for creativity: shaping how messages land, designing engaging formats, and turning complex updates into narratives and experiences that help CEG teams understand what matters and what to do next. In this role, you will get to: Own end-to-end planning and delivery for CEG's top-down communication rhythms (e.g. CEG Connect) shaping agenda, format, storytelling, and follow-ups to drive clarity, engagement, and action. Partner with Senior Leaders to craft and package key messages into audience-ready narratives, ensuring communications are timely, relevant, and aligned to CEG priorities. Support, design and enable international site visits for CEG leaders: Craft agenda, brainstorm activities, and create leader briefs to tailor Senior Leaders' messages for its audience to ensure visits meet the intended objectives. Curate and tailor Agoda-wide announcements for CEG: Identify what matters, adapt for frontline team relevance, select the right channels, and sequence communications for maximum impact. Translate initiatives into communication objectives and audience outcomes; define who needs to know, what they need to believe, and the call to action after each communication. Measure communication effectiveness using available to continuously improve prove content, channel mix, and formats. Continuously improve comms assets and routines (templates, playbooks, measurement frameworks) to scale impact and efficiency. The ideal candidate has: Relevant experience in internal/strategic communications, employee engagement, event communications, or related roles with strong delivery ownership. Experience in planning and executing internal events/engagement programs (speaker coordination, interactive formats, post-event follow-up). Ability to translate business priorities into crisp message architecture and audience-tailored comms that drive understanding and engagement. Strong stakeholder management and collaboration skills across functions and seniority levels, with experience in briefing and coaching leaders. Strong analytical ability: comfortable in interpreting engagement data, and making evidence-based improvements. Excellent written and spoken English, with the ability to craft executive-level messaging and translate it into frontline-read