Sr. Manager, Digital Merchandising

About the role

Zoro is redefining digital merchandising by transforming how customers discover, evaluate, and purchase products. Our goal isn't just to offer breadth-it's to create intuitive, confidence-building experiences that drive long-term loyalty. As the Senior Manager of Category Experience Strategy, you will lead a team responsible for defining how product categories are structured, navigated, and experienced across the site. You'll establish the strategic frameworks and playbooks that translate customer behavior and product complexity into scalable, high-performing category experiences. This is a builder role. You will shape the function, develop your team, and create the standards that drive consistent, high-quality execution across categories.

Responsibilities

• Lead, coach, and develop a team of category experience managers, building strong strategic and execution capabilities
• Define the strategic approach to category experience across the site, including category structure, navigation, and merchandising principles
• Establish scalable frameworks and playbooks for onsite category optimization, including:
• Web taxonomy design and hierarchy
• Attribute strategy and facet design
• Product grouping and assortment presentation
• Product relationships and compatibility logic
• Content strategy to support product discovery and decision-making
• Identify patterns and opportunities across categories and translate them into scalable strategies and standards
• Set team priorities and ensure focus on the highest-impact opportunities for customer experience and business performance
• Partner closely with Digital Merchandising Global Experience Strategy to align category-level approaches with sitewide systems and influence global defaults
• Collaborate cross-functionally with Category Management, Product, Product Information & Enrichment, Marketing, and Analytics to bring strategies to life
• Define and oversee testing strategies to validate category-level opportunities and scale what works
• Contribute to and influence the Digital Merchandising roadmap in partnership with Experience Strategy and Product teams
• Build and scale the Category Experience function, including defining roles, responsibilities, and ways of working
• Establish clear goals and performance expectations for the team, aligned to business and customer outcomes
• Ensure high-quality, consistent execution of category strategies across the team
• Build and reinforce a test-and-learn culture, ensuring continuous improvement across category experiences
• What You Bring
• 7-10+ years of experience in ecommerce, digital merchandising, category strategy, or a related field
• Proven experience building and leading high-performing teams
• Demonstrated ability to define and scale merchandising or category experience strategies-not just execute them
• Strong understanding of how customers navigate and shop within complex product categories
• Experience designing taxonomy, attributes, filters, and product presentation frameworks
• Ability to identify patterns across categories and translate them into scalable approaches
• Strong analytical mindset with experience using data to inform strategy and measure impact
• Experience working cross-functionally with Product, Marketing, Product Information, and Analytics teams
• Proven track record of improving onsite experiences and driving measurable business results
• Strong communication and leadership skills, with the ability to influence across functions
• Experience in B2B or large-catalog ecommerce environments is a plus

Benefits

Additional Information

Company Summary Zoro.com is a leading eCommerce platform offering nearly 12 million tools, parts and supplies for our business customers. Launched in 2011, we brought a B2C-like experience to the B2B industry, and continue to be at the forefront of digital innovation at the intersection of technology and distribution. We have rapidly grown to over $1 billion in annual revenue and we're just getting started!

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