Additional Information
At Alcon, we're passionate about enhancing sight and helping people see brilliantly. With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health. We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before. Together, we make a difference in the lives of our patients and customers. Are you ready to join us?
Alcon is seeking an experienced marketing leader to serve as Director, U.S. Pharmaceutical Glaucoma Marketing, responsible for setting strategy and driving commercial execution for the U.S. glaucoma prescription portfolio. This role owns brand direction, lifecycle planning, launch excellence, and performance management while ensuring strong results today and building capability for the future.
The Director will directly lead two members of the Glaucoma marketing team and play a critical role in developing marketing talent, shaping culture, and driving cross‑functional alignment. The ideal candidate brings deep professional (HCP‑focused) marketing expertise, strong people leadership skills, and a passion for advancing patient care through brand performance.
In this role, a typical day will include:
U.S. Brand Strategy & Portfolio Leadership
Set and own the professional marketing strategy for the U.S. glaucoma portfolio, ensuring clear positioning, messaging, and priorities across brands
Lead lifecycle planning and adapt strategy as market dynamics, customer needs, and competitive landscapes evolve
Annual Brand Planning & Commercial Integration
Lead the annual brand planning process, translating strategy into clear, executable commercial priorities
Ensure strong alignment across Sales, Market Development, Market Access, Medical Affairs, Training, Finance, and Global Marketing
Professional Marketing Execution
Oversee development and delivery of professional marketing programs that support HCP engagement and field execution
Ensure all tactics are high quality, on strategy, compliant, and delivered with consistency
Launch Excellence & Innovation
Lead U.S. launch planning and execution for new glaucoma products and line extensions
Partner with Global Marketing to localize global strategy for the U.S. market and identify innovative engagement opportunities
Performance Management & Business Ownership
Track brand performance and lead regular reviews to assess results and drive course correction
Partner with Finance to manage budgets and recommend investment shifts based on performance and insight
Insight Generation & Strategic Analysis
Leverage market research, field feedback, and business performance data to generate actionable insights
Translate insights into clear strategic decisions and proactive optimization
Cross‑Functional Leadership
Collaborate closely with Sales, Market Access, Medical Affairs, Training, Finance, and Global partners
Lead through influence, clear communication, and aligned priorities
People Leadership & Talent Development
Directly lead, coach, and develop two members of the glaucoma marketing team
Set clear expectations, provide regular feedback, support development planning, and build a high‑performing, engaged team
What You Will Bring to Alcon:
Bachelor's Degree or Equivalent years of directly related experience (or high school +18 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
The ability to fluently read, write, understand, and communicate in English
10 Years of Relevant Experience
6 Years of Demonstrated Leadership
Alcon · Fort Worth, TX