We're building the analytics function, and this is the person who leads it. You'll be responsible for how we measure the business, align the organization around the right metrics, and turn data into decisions - not just reports.
Responsibilities
Serve as the primary analytical resource for understanding what's working and what isn't across the business
Analyze product performance by LTV, refunds, and churn to identify which products drive value
Build and monitor retention curves segmented by cohort, acquisition channel, and product mix
Identify customer leakage points across the lifecycle and surface actionable findings
Evaluate acquisition channel quality based on downstream retention and churn behavior
Uncover untapped growth opportunities within the existing customer base
Own and maintain dashboards and run ad hoc analyses for the leadership team
Proactively surface insights and trends without waiting to be asked
Partner with the CRO manager on experimentation analysis
Drive alignment across teams on how to define and measure key metrics - ensuring everyone is working from the same source of truth
Collaborate with the marketing team on acquisition analytics
Support leadership on strategic questions and decisions
Requirements
5+ years in analytics at a DTC, subscription, ecommerce or startup company; telemedicine or health/wellness experience is a strong plus
Fluent in SQL - window functand ions, CTEs, rolling metrics, cohort queries
Deep understanding of subscription math: LTV, CAC, payback period, cohort retention, reorder curves, winback economics - including the difference between customer and revenue retention
Strong business acumen and communication skills
Experience building dashboards in Looker, Mode, Hex, Metabase, or similar, with a clear sense of what makes a dashboard useful versus decorative
Strong analytical thinking - knows how to frame the right question before touching the data
dbt or modern data stack experience (Snowflake, BigQuery, Fivetran)
Attribution and ad platform data (Meta, Google, TikTok)
Python for data manipulation and basic scripting
Familiarity with ecommerce platforms (Shopify, Recharge, or similar)
What's in it for you?
As full-time member of our team, you'll enjoy:
Flexible hours
Work wherever you choose
Fun and casual work environment
Employee engagement activities and virtual gatherings
We are a diverse, global team! 🌍
Benefits
Health insuranceFlexible schedule
Additional Information
About Willow:
Willow is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.
Willow Health · (remote), Brazil