Serve as a key strategic thought partner for the marketing teams and field force for insights including commercial and access providing strategic recommendations
Develop and deploy innovative market research techniques that reflect best practices, to develop key strategic customer insights and drive superior decision-making
Bring "voice of the customer" in focus through innovative approaches to understand patients, HCPs, their experience, treatment preference, and treatment needs
Analyze and synthesize market data and field force effectiveness (i.e., market research, accounts performance, segmentation, deployment, etc.) to bring added value to research studies, and communicate customer insights in a business-oriented, concise and meaningful manner
Inform and direct strategic analysis & recommendations for the development and maintenance of key user interfaces and dashboards used for providing strategic market and competitive insight to senior leadership
Assist in leading the Integrated Customer Planning (ICP) and strategic budget planning process for the Insights team, and provide commercial team with comprehensive customer and market insights to support strategy & resource investment
Requirements
Experience Required:
Bachelor's degree and minimum 5 years relevant experience within a relevant industry like biotech, pharmaceutical, or a consulting firm supporting the complex disease healthcare industry focused on delivering market analytics, insights, research, forecast and sales force effectiveness.
Minimum 2 years' experience in people management and/or development
Strong project management experience - managing projects end-to-end (Defining the business need, requesting proposals from vendors, advising on research sample, monitoring fielding, designing read out plans, synthesizing and communicating findings within the organization)
Strong communication skills - expertise in translating analyses and research results into actionable insights for business stakeholders across the organization (including senior leadership)
Excellent strategic thinking capabilities with ability to synthesize large amounts of information and logically structure PowerPoint deliverables
Ability to work with tools such as Excel, PowerPoint, AI, VEEVA, IQVIA, DATASUS, CLOSE-UP and new sources available.
Excellent verbal and written communication skills in Portuguese and English, including executive-level presentation skills.
Job Level: Management
Why Biogen?
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we se
Benefits
Health insurance
Additional Information
About this role
The Customer Insights & Analytics Manager will play a critical role within the Brazilian Rare Disease, Specialty Care and Immunology team. You will be a proactive strategic thought partner for the Brand team, responsible for driving actionable insights & deep understanding of the customer, overall market, competitive landscape, Sales Incentive compensation and field force excellence in complexes diseases.
This role will reports directly to the SR Director of CE&O & BD, and plays a vital part in shaping the direction of the business and contributing to brand success, supporting the brand team, focusing on building foundational insights and building a go-to-market roadmap for pipeline assets across multiple indications and tracking field force effectiveness KPIS. You will provide critical insights for informed decisions, allowing for competitive positioning, and driving strategic initiatives based on an insight-driven approach. As a key partner to commercial, marketing and field force leadership, you will help identify & address the most important business problems facing the franchise and help to develop forward-looking, holistic and integrated market research and analytical plans to support brand strategy development and launch planning.
Biogen · Sao Paulo, Brazil