Campaign Marketing Manager (12 Month Contract)

Responsibilities

• Responsible for Campaign Management on an assigned mix of campaigns annually that can range from 1st & 3rd Party software, Brand, Hardware or Peripherals, according to the fiscal year priorities and launches
• Work with Global Games Brand Marketing or Global Product Marketing to disseminate product information and global strategies, provide feedback on local market nuances and evangelise the product with local internal stakeholders
• Own paid media strategy and activation for assigned campaigns, including review and approval of central media plans, development of local media approaches, and oversight of asset adaptation or bespoke creative production required to execute in market.
• Drive operational delivery of campaigns, developing and managing work-back schedules that coordinate briefing, localization, approvals, and multichannel execution to ensure global campaigns launch on time and to plan.
• Where budget allows leads partnership, event/activation and sponsorship extensions that support campaigns that leverage cultural nuances and/or resonate with local audiences
• Work collaboratively with PR, Influencer/Creator, Content Communications local leads to ensure integration and alignment of earned, shared and owned approaches and content to overall campaign strategies and phases
• Leads the Territory idea submission process for assigned campaigns collaborating closely with local functional leads and Global Campaign Management to ensure ideas and impact are well understood and represented through the Global approval process
• Guardian/champion of the PlayStation brand and software IP through management, development, and approval of PlayStation brand assets on first and third party campaigns
• Work closely with the internal audience data and consumer insights and marketing analytics teams to effectively utilize:
• 1st party audience data to size targetable audiences against campaign strategies
• Existing research materials and player insights to ensure a full understanding of our audience and the impact of our campaigns against agreed objectives and KPIs.
• Understand local market nuances and local media & consumer/player insights to create impactful campaigns in context of global strategies.
• Collaborate with the Consumer Experience team to find opportunities to partner with specific retailers to support campaign extensions in the retail physical and digital environment
• Work closely with other Campaign Managers, ensuring that individual campaign activations and creative executions form part of a wider, coherent campaign and brand positioning
• Manage external agencies on projects to ensure timely development of marketing assets and other related activities.
• Creation of adhoc campaign status/summary reports for regional and global use
• Be "the voice of the player" within the business to maintain focus on the customer while also meeting business goals
• Continual analysis of competitive products and competitor activity across marketing, sales and PR to ensure PlayStation campaigns are delivering best-in-market results
• Prudent observation of finance processes including budget management, timely PO processing, on-going analysis of open POs and invoice recognition

Additional Information

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn't just the Best Place to Play - it's also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we're part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Campaign Marketing Manager (contract) Mississauga, ONT (hybrid) * *Please note, this is a 12-month contract position, through our Staffing Partner Role Overview: Your role is to bring to life software, brand, hardware or peripheral global marketing strategies locally by developing, augmenting and executing campaigns to ensure they create impact and resonate with local audiences. Leading the execution of go-to-market strategies, you'll work collaboratively with the wider marketing team to deliver on key marketing and business KPI's.

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