Manager, Customer Database Marketing, WW Marketing

About the role

As the leader of the Customer Database Marketing group, you will oversee the teams focused on Governance, Campaign Operations, Communication Systems, and Data Management. You are also the champion for privacy and process improvements relating to the maintenance and evolution of the database. This role is highly cross functional and works with teams across Apple including WW Product Marketing, Marketing Communications, AppleCare, Engineering, Legal, Privacy, Compliance, Regulatory, Retail, IS&T, and Services.

Responsibilities

• Oversee corporate email marketing operations for Apple, leading customer database segmentation and the management of CRM applications, products, and services across the organization.
• Establish and champion email marketing best practices and governance for outbound customer communications (marketing and transactional), ensuring consistent alignment with Apple's quality and customer experience standards.
• Partner cross-functionally with business and technology leaders to consult on and develop strategic process and technology solutions that support key business initiatives and requirements.
• Lead and evolve a service framework overseeing Capability Advancement, Production Management, Issue Resolution, Change Management, and Governance for communications programs.
• Manage and develop teams responsible for enterprise marketing application platforms and end-to-end campaign operations, delivering audience segmentation and marketing solutions on behalf of cross-functional partners.
• Communicate and align partners and senior leadership on complex technical and legal changes, providing thoughtful risk evaluations and solution recommendations that protect Apple while maintaining customer experience standards.
• Serve as Privacy Champion, working closely with Apple's Privacy team to drive organizational compliance with applicable local laws and regulations.

Requirements

• Strong attention to detail with the ability to spot and proactively address risks, gaps, or breakdowns in communication.
• Own new systems, providing updates on critical checkpoints and elevating risks to business partners and executive team.
• Operate in highly cross-functional, fast-paced environments.
• Ability to delegate while maintaining oversight over the outcome.
• Flexibility to support off-business-hours work during critical launch windows or when issues arise.
• Able to see across workflows, dependencies, and timelines to prevent issues before they occur.
• Able to move seamlessly between a high-level view strategy and deep, execution-level detail.
• Experience using AI to improve processes and reporting.
• Bachelor's degree preferred.
• 5+ years Direct Marketing experience, CRM, or equivalent in marketing campaigns
• Strong organizational and collaboration abilities.
• Excellent forward-thinking capabilities, able to see beyond the current state, proactively identifying risks/opportunities.
• Experience using enterprise-based tools such as email distribution systems.
• Excellent program management skills, with ability to manage multiple initiatives simultaneously.
• Experience managing a team.
• Pay & Benefits

Additional Information

At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. We believe that if you bring passion and dedication to your job, there's no telling what you could accomplish! Apple is looking for an individual to join the Product Launch and Marketing Operations team within Worldwide Marketing to help deliver successful product launches and ongoing projects as the leader of the Customer Database Marketing team. The Customer Database Marketing team owns the end-to-end processing, management, audience segmentation, and usage of data for marketing communications through direct marketing emails and push notifications. These campaigns range from product announcements to programs including trade in, back to school, and holiday.

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