You deliver culturally resonant, marketplace-relevant offense that elevates brand heat, deepens community connection, and energizes the marketplace
You create distinctive, local-first ideas and activations that translate brand intent into partner-specific impact and unlock new opportunities
You lead seasonal brand planning across the region, programming against the rhythms of the sport calendar
You craft insight-driven briefs and activation strategies that set teams up to win
Community & Cultural Activation
You identify the cultural moments, partners, and communities that matter most across priority cities
You elevate neighborhood-level brand presence and storytelling through grassroots activations and community outreach
Creator & Media Amplification
You navigate the local creator landscape with fluency, identifying and activating creators who authentically represent sport, culture, and community
You ensure creator and media storytelling feels locally grounded while staying true to brand intent
Execution Excellence
You work closely with the PHK team to align on Partner and NSO/NVS orchestration, ensuring seamless execution across the Nike CODE process
You drive operational excellence across logistics, product ordering, event execution, and creative workflows
You ensure brand distinction across retail, digital, and experiential touch points
You track performance and deliver sharp, insight-rich recaps that fuel continuous improvement
Requirements
Bachelor's degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training.
8+ years experience in Brand Management, Account Marketing, City Marketing, or related fields
Strong understanding of cultural and consumer trends
Ability to build relationships and influence cross-functionally
Excellent communication, storytelling, and project management skills
Passion for sport, culture, and community engagement
KEY CAPABILITIES
Insight-driven consumer mindset - Cultural and marketplace fluency - Integrated planning and matrix collaboration - Innovative and strategic storytelling - Community and partner engagement - End-to-end activation mastery
LEADERSHIP BEHAVIORS
Wins with consumers - Drives clarity and accountability - Achieves results with focus and discipline - Cultivates innovation - Fosters trust and effective teamwork - Navigates conflict with empathy and solutions - Models self-awareness, adaptability, and growth mindset
Benefits
Vision insurance
Additional Information
As an Expert, Regional Integrated Retail Marketing, North America, you bring Nike, Inc. brands (Nike, Jordan) to life with, and through, key retail partners (Dick's, Foot Locker, Hibbett, NSW Specialty, and others) and across Nike-owned doors. You translate brand intent into partner-specific opportunities and marketplace impact. This role activates deeply local, culturally connected moments that resonate with communities-blending account expertise with brand vision to drive integrated plans, strengthen account relationships, and execute activations that build brand love and cultural relevance across the marketplace.
WHO WE'RE LOOKING FOR
Someone who:
Lives close to culture and brings a deep understanding of, and authentic connection to, the local market and communities where they work.
Is passionate about Nike, Inc. brands, sport, and sport culture.
Thrives in fast-paced, highly matrixed environments.
Builds rapport naturally and values relationships-sparking conversations that lead to meaningful brand and account impact.
Enjoys rolling up their sleeves to bring ideas to life on the ground!
Nike · Houston, TX