Own the strategy, execution, and optimization of programmatic paid media campaigns - including audience buildout, signal testing, bid strategy, and creative rotation across display, video, and native formats
Build, manage, and scale campaigns with a strong lens toward experimentation, incrementality, and measurement
Develop channel roadmaps and work cross-functionally with Marketing, Product, Analytics, and Business teams to align on priorities and goals
Partner with third-party vendors and DSPs to expand online and offline acquisition capabilities
Conduct ad-hoc analyses to diagnose performance, surface insights, and drive actionable recommendations
Design and execute A/B and multivariate experiments to improve campaign performance and efficiency
Leverage AI tools (e.g., Claude, Gemini) to accelerate analysis, automate repetitive workflows, and bring a modern, efficiency-oriented approach to day-to-day operations
Requirements
SQL and advanced data analysis skills are required - we will assess this during the interview process
Strong analytical proficiency in Excel or equivalent tools; comfortable building performance models and synthesizing data into clear recommendations
Proven track record of designing and executing A/B tests, optimizing campaigns, and translating results into strategic decisions
Demonstrated ability to operate independently - you take full ownership of your channels and drive projects from inception to completion with minimal oversight
Comfortable working in a fast-paced environment and adapting quickly to shifting business priorities
AI Proficiency: creating custom agents, developing reusable skills/prompts, and integrating AI into day-to-day analytical and operational work to improve speed, quality, and scale
Benefits
Great medical, dental, and vision insurance options with additional programs available when enrolledMental health benefitsFamily building benefitsChild care and pet benefits401(k) plan with company match to help save for your futureIn addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligibleSubsidized commuter benefitsMonthly Lyft credits and complimentary Lyft Pink membershipHealth insuranceDental insuranceVision insurance401(k)Parental leave
Additional Information
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
The Growth Marketing team is a data-driven, growth-focused function that brings together marketing, analytics, user insights, and experimentation to develop and optimize our rider and driver acquisition strategy.
We are looking for an experienced, analytically minded programmatic marketer to lead and scale our programmatic user acquisition efforts. This is a senior individual contributor role requiring a blend of strategic thinking, hands-on channel expertise, and rigorous analytical skills. You will own key parts of our Growth Acquisition program and independently drive new user growth across emerging company initiatives including International Expansion, Partnerships, and Experimental Programs.
The ideal candidate is self-directed, proactively digs into data, and brings a strong experimentation mindset. Advanced SQL and Excel skills are required. We're also looking for someone who actively uses AI tools (e.g., Claude, Gemini, ChatGPT) to sharpen their analytical and operational workflows - not just as a novelty, but as a genuine multiplier on their output.
Lyft · New York, NY