Develop and lead a 12- 18 month social ecosystem strategy spanning hero moments and always-on content
Define channel roles across TikTok, Instagram, YouTube and emerging platforms
Create frameworks that allow content to scale, flex and respond in real time
Ensure everything we do is culturally relevant, insight-led and built to travel
Lead Creator & Influencer Strategy
Own the end-to-end creator ecosystem - from strategy and selection through to contracting and optimisation
Build meaningful partnerships with creators that feel authentic and culturally connected
Continuously refine approach based on performance, platform shifts and audience behaviour
Drive Content Excellence
Oversee content calendars, production and approvals across a fast-paced, high-volume environment
Ensure content is platform-native, creatively strong and delivered at pace
Lead real-time content planning around key moments, reacting quickly and confidently when opportunities arise
Stay Ahead of Culture
Bring a deep understanding of platform nuance and social behaviour
Spot trends early and know when (and how) to act
Lead thinking on community engagement, participation and conversation
Build strategies that turn passive audiences into active fans
Integrate Paid, Owned & Earned
Partner with media teams to deliver smart paid amplification strategies
Ensure content is optimised for performance across all channels
Connect the dots between paid, owned and earned to maximise impact
Lead Clients with Confidence
Act as a trusted senior advisor, providing clear, strategic counsel
Bring calm, confident leadership in high-pressure, real-time environments
Build strong relationships with senior stakeholders and guide decision-making
Lead Teams & Collaboration
Lead a team of managers, executives and external creators
Foster a collaborative, high-performing team culture
Coordinate seamlessly with Edelman teams across Australia to deliver integrated work
Coach and develop talent across all levels
Measure What Matters
Own reporting across engagement, share of voice, conversion and sentiment
Turn data into actionable insights and optimisation strategies
Clearly demonstrate the impact of social and influencer activity
What You Bring
10+ years' experience across social, digital or integrated communications
Proven experience leading large-scale social and influencer campaigns
Deep expertise across TikTok, Instagram, YouTube and emerging platforms
Strong track record building and managing creator ecosystems
Experience working in fast-paced, reactive or live environments
Excellent client leadership and presentation skills
Strong commercial mindset and delivery discipline
Calm under pressure, decisive and solutions-focused
A genuine pas
Benefits
Equity / stock options
Additional Information
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
About Edelman
Edelman is a global communications firm built on the belief that earned attention drives real impact. We help some of the world's most ambitious brands earn trust, relevance and connection through ideas that live at the intersection of culture, media and technology.
In Australia, our Social & Influencer team sits at the centre of this approach - bringing together strategists, creatives, media specialists and storytellers to deliver work that is social by design and earned at its core.
We believe the best ideas don't interrupt - they participate in culture, spark conversation and inspire action.
CLIENT DIRECTOR - SOCIAL & INFLUENCER
Role Overview
We're looking for a Client Director to lead one of our most exciting global sporting briefs, sitting at the heart of culture, fandom and real-time conversation.
This role is designed for a social-first leader - someone who understands how audiences behave, how content travels, and how to turn moments into momentum. You'll lead the development of a dynamic, always-on social ecosystem while orchestrating high-impact campaign moments that cut through at scale.
As a senior leader in the Social & Influencer team, you'll combine strategic thinking, creative instinct and operational excellence to deliver work that earns attention, drives engagement and delivers measurable impact - grounded in Edelman's earned-first, integrated approach.
You'll also play a critical role in bringing together teams across Edelman Australia, ensuring seamless, integrated delivery across markets, disciplines and time-sensitive moments.
Djeholdings · Sydney, Australia