Conduct outbound prospecting into a defined set of ICP accounts using a structured, multi-touch approach (email, phone, social).
Research and enrich accounts and contacts aligned to ICP and segment priorities.
Generate sales-qualified leads (SQLs) and sales-accepted leads (SALs) monthly.
Deliver clean, context-rich handoffs to AEs with clear use case, buyer pain, and next steps.
Influence closed-won opportunities monthly that originated from outbound-sourced leads.
Maintain high-quality CRM hygiene-updating notes same day, ensuring no unworked or stale tasks.
Ensure ≥80% of sourced SQLs match ICP; maintain a ≤25% no-show/cancel rate.
Partner with AEs to align outreach strategies, feedback loops, and pipeline priorities.
Requirements
2-4 years of outbound sales or prospecting experience (B2B SaaS preferred).
Ability to research accounts, identify pain, and craft personalized outreach.
Consistent execution of structured cadences across phone, email, and LinkedIn.
High accountability to performance KPIs and conversion metrics.
Excellent communication skills and the ability to articulate complex solutions.
Proficiency with CRM and prospecting tools (Salesforce, Outreach/ Salesloft , ZoomInfo, LinkedIn Sales Navigator).
Highly coachable, open to direct feedback, call reviews, and ongoing skill development.
AND IT'S GREAT TO HAVE
Experience building outbound programs or testing messaging strategies.
Understanding of buyer journey and qualification frameworks (e.g., SPIN, BANT, MEDDPICC).
Strong partnership experience with Account Executives.
Interest in data enrichment and pipeline strategy.
Success in a remote or distributed sales team environment.
Passion for Health & Fitness
Previous Fitness Operator experience
Benefits
Purpose led company with a Values focused culture - Best Life, One Team, Growth MindsetTime Off - with our open PTO policy, we offer flexibility in how and when you take PTO!Days of Disconnect - once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteamParental & Pawternity Leave - we offer leave for when your family grows by two feet or four paws!Best Life Perk - we are committed to meeting yoHealth insurancePaid time offRemote work optionsPerformance bonusParental leave
Additional Information
Join ABC Fitness and become part of a culture that's as ambitious as it is authentic. Let's transform the future of fitness-together!
Our Values
Best Life
We believe great work begins with great people. That's why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work-because diverse perspectives drive innovation and meaningful impact.
Growth Mindset
We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights-personally and professionally.
One Team
From day one, you'll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.
Due to continued strategic growth, we're always looking to connect with talented Sales Development Representatives who are excited about building relationships, creating value, and driving meaningful impact in the fitness industry. If there isn't an open sales role that fits your experience right now, we'd still love to hear from you.
By joining our talent network, you'll be considered for future SDR opportunities as our teams continue to grow across regions and markets. At ABC Fitness, we value curiosity, collaboration, and a consultative approach-and we're proud to offer an environment where sales careers can thrive, develop, and grow alongside an ambitious, supportive team.
INTRODUCTION
As part of ABC's Revenue Operations team, the Outbound SDR plays a vital role in building a predictable, repeatable engine for net-new pipeline generation. This role is focused on proactive outreach into high-value ICP accounts-creating qualified demand where none currently exists. Reporting to the SDR Manager, this role partners closely with Account Executives and GTM leadership to source strategic opportunities that convert to revenue. Success in this role is measured by pipeline impact, conversion quality, and consistent execution-not raw activity.
Abcfinancial · Remote