Digital Marketing Specialist (Google Analytics, Web Analytics, ABM, Data Visualization Platforms-Domo)

About the role

The Marketing Analytics Specialist will support Wolters Kluwer Health Learning and Practice and Health Research segments to make data-driven decisions. Our work as marketing analysts leads to an enhanced user experience, enabling our customers - healthcare students, educators, and practitioners- to focus on their education and research. This role will touch all aspects of marketing analytics lifecycle, including measurement strategy, data capture and reporting. The Marketing Analytics Specialist is naturally inquisitive and has creative ideas on ways to ask and answer business questions plus the technical capability to follow-through. Essential Duties and Responsibilities Build relationships and be an advocate for data-driven decisions and actions Collaborate with stakeholders across the organization to develop Key Performance Indicators and enable scheduled and ad hoc reporting of those metrics Design custom dashboards and reports that effectively present trends and key performance indicators using tools including Google Analytics/Looker, native Power BI, Domo and Demandbase. Present actionable insights and prescriptive recommendations based on deep-dives into marketing data Stitch data from across visitor touchpoints to tell a story about the visitor experience to drive cross-organization strategies and decisions Perform administrative activities associated with the maintenance of Analytics platforms Follow best practices to maintain and improve upon our marketing analytics ecosystem Independent ownership of work and projects end-to-end paying close attention to detail while maintaining awareness of the global impact. Other responsibilities as assigned by the Supervisor. Job Qualifications