Director of Marketing - Plastic and Regenerative Medicine- Allergan Aesthetics- Irvine, CA

Responsibilities

• Lead and mentor the marketing and surgeon training team, fostering a high-performance culture
• Collaborate closely with cross function teams (sales, corporate accounts, pricing/contracting, medical affairs, operations, finance, R&D, regulatory, compliance and clinical teams) to ensure integrated execution of brand initiatives.
• Develop and implement multi-year marketing strategies aligned with business objectives and regulatory requirements
• Partner to help shape the product pipeline and ensure alignment with market needs, customer insights, and long-term commercial strategy
• Oversee product launches, ensuring effective go-to-market plans and positioning for hospital and outpatient surgical environments
• Manage market research, competitive analysis, and customer insights initiatives, especially focused on hospitals, outpatient surgical centers, and other key stakeholders
• Build and maintain relationships with decision makers in hospital systems and outpatient surgical facilities
• Drive digital marketing, advertising, public relations, and event strategies targeting institutions, healthcare providers and patients active in hospital and outpatient surgery
• Monitor and report on marketing KPIs and ROI with special focus on hospital and outpatient market segments
• Advocate for the company at industry conferences, hospital events, and professional gatherings
• Ensure compliance with medical device industry regulations and standards across all targeted environments
• Bachelor's degree in Marketing, Business, Life Sciences, or related field; MBA or advanced degree preferred
• 10+ years of marketing experience, with significant leadership responsibility in the medical device or healthcare sector
• Proven track record of successful product launches and driving business growth in hospital and/or outpatient surgical markets
• Strong understanding of healthcare regulatory environment, especially as it relates to hospitals and outpatient facilities
• Strong background in both upstream and downstream marketing strategy.
• Exceptional strategic, analytical, and communication skills
• Ability to work effectively in cross-functional teams
• Demonstrated ability to manage budgets and deliver results.
• This role is vital for shaping the company's market presence among hospitals and outpatient surgical centers and for influencing the product pipeline, positioning the product portfolio for success in a competitive and highly regulated industry.

Requirements

• Strategic planning
• Team leadership and development
• Cross-function collaboration
• Brand management
• Stakeholder influence and relationship building
• Market and customer analysis
• Project management
• Budgeting and ROI analysis
• Compliance and ethics
• Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.
• AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
• US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
• US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
• https://www.abbvie.com/join-us/reasonable-accommodations.html

Benefits

Additional Information

The Director of Marketing for a Allergan's Plastic and Regenerative Medicine business is responsible for leading all marketing efforts to drive growth, enhance brand awareness, and support sales objectives. This key leadership role will set strategic direction, manage the marketing team, and oversee the development and execution of comprehensive marketing plans targeting healthcare professionals, hospital procurement teams, outpatient surgical centers, providers, and payers.

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