Sellilng Area Sales Director - Home Health Sales

About the role

Founded in 2021, VitalCaring has rapidly become a leading provider of home health and hospice services with more than 100 locations nationwide. Our people-first culture is built on purpose, accountability, collaboration, and continuous growth. We believe exceptional patient experiences begin with exceptional team member experiences - and we invest accordingly. Why Choose VitalCaring? Drive Growth. Deliver Purpose. Lead strategic market expansion while helping patients receive care where they need it most. Your work directly impacts access, outcomes, and quality of life. Build and Develop Winning Teams This is a true player-coach leadership role where you'll recruit, mentor, and elevate top-performing sales professionals. Own Your Market You'll have the autonomy to develop local growth strategies, strengthen referral relationships, and influence business decisions. Accelerate Your Career Work alongside experienced leaders in an environment that rewards initiative, performance, and leadership development. Earn Without Limits Competitive base compensation paired with uncapped incentive potential means your success directly impacts your earning opportunity.

Responsibilities

• As a Selling Area Sales Director , you will serve as both a strategic leader and active contributor responsible for driving market growth and developing high-performing teams.
• Sales Leadership & Market Growth
• Own and manage a designated referral territory while maintaining strategic referral relationships
• Develop and execute market-specific growth plans aligned with organizational goals
• Analyze market trends, referral patterns, competitive insights, and growth opportunities
• Drive admissions growth through disciplined execution and accountability
• Team Development & Performance
• Recruit, hire, onboard, and develop a high-performing sales team
• Lead and coach up to three direct reports , each expected to drive sustained incremental admissions growth
• Conduct regular field coaching, one-on-one development sessions, and performance management
• Create a culture centered around ownership, execution, recognition, and continuous improvement
• Cross-Functional Partnership
• Partner closely with Operations and Clinical leaders to improve service delivery and patient experience
• Remove barriers, resolve challenges, and identify opportunities to strengthen market performance
• Ensure alignment between sales strategy and operational execution
• Leadership Expectations
• Lead from the front with visibility, accountability, and urgency
• Foster collaboration while maintaining high performance standards
• Build trust with internal teams and external referral partners
• What Makes You Successful
• You are someone who:
• Inspires and develops high-performing teams
• Enjoys coaching others while remaining actively engaged in growth efforts
• Thrives in a fast-paced, results-driven environment
• Brings confidence to difficult conversations and leads with empathy
• Operates with urgency, resilience, and strong business acumen
• Uses data and insights to influence decisions and drive outcomes
• Takes ownership and consistently delivers measurable results

Requirements

• Required
• Bachelor's degree preferred or equivalent combination of education and experience
• Valid driver's license and reliable transportation
• Minimum 3+ years of healthcare sales experience, including direct referral relationship management
• Minimum 1+ years of sales leadership or people leadership experience
• Proven track record of driving growth and developing successful teams
• Strong business and financial acumen
• Preferred
• Home Health, Hospice, Post-Acute, Senior Living, Rehab, Infusion, Medical Device, or Healthcare Services sales experience
• Experience managing multi-site or regional growth initiatives
• Knowledge of healthcare regulations, reimbursement models, and accreditation standards

Benefits

Additional Information

Join VitalCaring - Where Your Leadership Drives Growth and Changes Lives Lead the Market. Build the Team. Deliver Impact. At VitalCaring, we believe growth starts with people - and the leaders who inspire them. We're seeking a high-impact Selling Area Sales Director who thrives in the field, leads from the front, and knows how to turn strategy into admissions growth. This is more than a leadership role - it's an opportunity to build markets, develop talent, strengthen referral partnerships, and directly influence how patients access exceptional care. If you are energized by developing teams, creating growth strategies, and winning together, this could be your next career move.

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