Chief Product Officer

Responsibilities

• Strategy
• Own and shape the long-term product vision and roadmap, aligned with brand DNA and
• overarching business ambition.
• Define and oversee the end-to-end product development strategy, balancing core
• assortment, limited editions and seasonal launches.
• Protect Beauty Icons' makeup-first positioning, with selective expansion into complexion-
• adjacent skincare, tools and accessories.
• Translate consumer insight, trend awareness and brand vision into clear product priorities
• and launch strategies.
• Act as a strategic sparring partner to Marketing, Commercial and Creative on concepts,
• storytelling and go-to-market.
• Ensure product strategy, processes and partners are fit for international scale, across DTC,
• retail and new markets.
• End-to-end product development
• Provide senior oversight of the full lifecycle, from concept and briefing through to launch.
• Review and challenge product briefs, business cases and launch plans ahead of executive
• approval.
• Hold the line on quality, performance, aesthetics and commercial viability.
• Oversee launch timing and pipeline planning to sustain a high-frequency cadence (close to
• one launch per month) without losing focus or quality.
• Supplier & manufacturing
• Set and own supplier and manufacturing relationships and strategy, ensuring a resilient,
• scalable, high-quality partner ecosystem.
• Work with key manufacturers at a strategic level, supporting cost, margin and innovation
• objectives.
• Ensure supplier capabilities, innovation and timelines align with growth plans and brand
• ambition.
• Leadership
• Represent the senior product voice within the leadership team.
• Build trusted relationships across the CEO, Founder, Creative Director, Marketing,
• Commercial and Operations.
• Lead, mentor and develop the Product team - creating clarity, accountability and space to
• grow - while preserving the entrepreneurial culture as the company professionalises.

Requirements

• 8-12+ years in beauty product development, ideally with significant exposure to makeup and complexion-led brands.
• Proven end-to-end ownership of product roadmaps, from concept to launch, in a fast-paced, high-growth environment.
• Strong marketing and brand orientation, with a talent for spotting trends early and turning them into consumer-relevant concepts.
• Commercially sharp - comfortable with margins, COGS and supply-chain considerations, and how product decisions move the business.
• Able to juggle multiple complex priorities and launch cadences, balancing speed, quality and strategic focus.
• A confident, credible leader who develops high-performing teams and influences at every level.
• Experienced working alongside founders or creative figureheads who are actively involved in brand and product.
• A relationship builder with an established network of beauty manufacturers and suppliers.
• Naturally aligned with the brand's values and DNA, with genuine passion for product, creativity and consumer experience.
• Please make sure you fulfill our requirements when applying, its crucial for us to consider you as a candidate.

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