Media Enablement Channel Lead - CRM

About the role

dunnhumby is the global leader in Customer Data Science, partnering with the world's most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight, advanced technology, and close collaboration to help our clients grow, innovate, and deliver measurable value for their customers. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Nestlé, Unilever and Metro. Tesco Media is the ultimate media partner to brands. Built on unrivalled customer insight, it's a media owner with soul, scale, and storytelling power. Tesco Media helps brands and agencies connect meaningfully with customers, drive creative effectiveness, and grow at the point of purchase. Through Tesco, the UK's largest grocery retailer with over 24 million Clubcard households-representing nearly every home in the UK-Tesco Media offers brands an unparalleled view into the motivations and behaviours of the nation. It is perfectly positioned to solve businesses' greatest marketing challenges, unlocking growth by enabling brands to connect with customers in meaningful ways online, in-store and via its offsite partners, all while enhancing the shopping experience for its customers. We're looking for a talented Media Enablement Channel Lead - CRM who expects more from their career. Sitting within the Media Enablement (Go-To-Market) team , this role plays a pivotal part in shaping how CRM media channels are brought to market, enabling commercial teams to maximise performance and deliver outstanding results for clients. You will be responsible for leading strategic enablement initiatives across CRM channels, ensuring our sales teams, products, and propositions are aligned, supported, and ready to drive growth. This is a highly cross-functional role where you'll collaborate with Product, Sales, Client Services, and Tesco stakeholders to unlock the full potential of retail media. This is an exciting opportunity to influence the future of a fast-growing media business, driving innovation, improving processes, and delivering measurable commercial impact. What you'll be working on Own the CRM channel strategy - Develop and deliver the overarching Media Enablement plan, identifying growth opportunities and driving performance against commercial targets. Lead go-to-market execution - Coordinate product launches, ensuring compelling sales materials, clear positioning, and effective rollout plans are in place. Drive cross-functional collaboration - Partner with Product, Sales, Client Services, and Tesco teams to align priorities and deliver against shared goals. Manage key workstreams - Oversee training programmes, enablement plans, and strategic initiatives that support business growth. Empower sales teams - Act as a trusted partner to commercial teams, gathering feedback, improving tools and collateral, and enabling them to sell effectively. Own the Enablement Hub - Ensure all tools, materials, and resources are accessible, up to date, and optimised for media planning teams. Lead governance and planning - Work closely with internal and Tesco stakeholders to manage inventory, processes, and joint workplans across CRM channels. Use insights to drive performance - Leverage data, feedback, and market trends to continuously refine propositions and improve effectiveness. Champion innovation - Identify opportunities to evolve CRM offerings and introduce new ideas that enhance the media proposition. Improve ways of working - Streamline processes, enhance communication, and drive efficiency across teams. Stay ahead of industry trends - Bring external insights into the business to ensure Tesco Media remains competitive and forward-thinking. What we expect from you Strong knowledge of media, with a particular focus on CRM and personalised marketing channels Proven ability to manage multiple projects and priorities in a fast-paced environment Excellent stakeholder management and collaboration skills , with experience working across cross-functional teams Strong organisation and project management capabilities , with high attention to detail Excellent communication and presentation skills , both written and verbal Ability to work under pressure and meet deadlines while maintaining high-quality output A proactive mindset with the ability to identify gaps, solve problems, and drive initiatives forward Passion for retail media and customer-centric marketing Results-driven, self-motivated, and highly accountable Experience in consultative or solution-led selling environments Understanding of insights, analytics, and measurement frameworks Ability to translate client needs into compelling media solutions What you can expect from us We won't just meet your expectations. We'll defy them. So you'll enjoy the comprehensive rewards package you'd expect from a leading technology company. But al

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