Lead the creative direction and execution of marketing campaigns across digital, social, video, events, and product marketing initiatives
Actively contribute to hands-on creation-developing concepts, copy, visual direction, and/or assets where needed
Translate business and marketing objectives into clear, engaging creative concepts and narratives
Own and evolve the brand voice, ensuring consistency across all touchpoints
Collaborate closely inter-departmentally to deliver cohesive and effective campaigns
Provide creative guidance and feedback to internal team members, fostering a high-performing and innovative culture
Oversee the development of creative assets from concept through production, while stepping in to execute when required
Explore and integrate AI tools and workflows to enhance creative development, improve efficiency, and support experimentation/R&D initiatives
Manage and collaborate with external vendors, agencies, and production partners as needed
Requirements
Strong experience leading creative direction across campaigns (B2B experience preferred; background in gaming, iGaming, or tech is highly desirable)
Demonstrated leadership skills, with the ability to inspire, mentor, and guide creative teams
Exceptional storytelling ability, with a clear sense of brand voice and consistency
Hands-on experience across multiple formats, including digital campaigns, social media, video, events, and product marketing
Proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, After Effects, Premiere Pro) with a solid understanding of design and production workflows
Strong foundation in art and design (formal training or equivalent experience), with a keen eye for visual composition, typography, and aesthetics
Working knowledge of AI tools used in creative production (e.g., generative design, copy, video, or ideation tools) and the ability to apply them effectively in marketing workflows or R&D initiatives
Proven ability to balance strategic thinking with executional detail
Experience managing external vendors and agencies is a plus
Strong communication and stakeholder management skills
A creative thinker who can connect ideas to outcomes
Someone who can operate both strategically and tactically
A strong collaborator who can influence across functions
Curiosity and openness to new technologies, especially AI-driven creative tools
Passion for gaming, entertainment, or digital products
Benefits
Vision insurance
Additional Information
We're looking for a Creative Lead to define and drive the creative vision across our marketing efforts. This role sits at the intersection of brand, storytelling, and performance-shaping how we present our products and engage audiences across multiple channels.
You'll lead the development of compelling, high-impact campaigns while remaining hands-on in the creative process-contributing directly to ideation and execution. This is a hybrid leadership role suited for someone who thrives in a fast-paced, collaborative environment and is equally comfortable directing others and creating themselves.
Dynamitegames · Singapore