The Digital Content Designer with a Brand & Digital Campaigns Focus is a highly crafted visual designer responsible for creating elevated brand systems, digital campaign assets, social design languages, paid media creative, and visual storytelling systems across multiple Fabric Care brands.
You will help translate brand strategy into visually distinctive digital worlds, creating campaign systems, modular design templates, social graphics, digital advertising, motion-ready assets, and visual guidelines that help brands show up with more clarity, consistency, and creative excellence.
Responsibilities
Develop elevated visual systems for digital campaigns, social content, paid media, and brand activations.
Digital Content Designer at Procter & Gamble
Improving the quality, consistency, and sophistication of social, paid, and campaign creative.
Translate brand strategy, consumer insights, and campaign ideas into distinctive visual storytelling.
Maintain visual consistency across digital touchpoints while adapting creative for different platforms and formats.
Elevate the aesthetic quality of paid and organic content through strong design craft, hierarchy, color, and composition.
Design social graphics, carousel systems, story assets, thumbnails, display ads, paid media units, and digital-first templates.
Design product page and brand stores for Amazon, Walmart, and Target
Adapt brand campaigns for Instagram, TikTok, Meta, Pinterest, YouTube, Amazon, and digital commerce.
Collaborate with strategists, copywriters, media teams, editors, and brand partners to develop campaign concepts and deliver polished creative from concept through execution.
Requirements
We're looking for a designer with exceptional graphic design instincts, someone who can make work feel more premium, more cohesive, and more ownable.
You are likely a strong fit if you are:
A highly skilled graphic designer with superior typography and layout ability.
A brand-first designer who understands visual systems and campaign cohesion.
A digital designer who can create beautiful work across fast-moving platforms.
A strong visual storyteller who can turn strategy into design.
A detail-oriented craftsperson who cares about hierarchy, spacing, composition, and polish.
A collaborative creative partner who can work across brands, teams, and formats.
A designer with portfolio-quality taste who can elevate everyday digital work.
Job Qualifications
BA/BS in Graphic Design or a similar field.
3+ years of experience as a Digital Graphic Designer, with expertise in online e-commerce platforms and social platform requirements
A strong portfolio demonstrating mastery in digital graphic design and brand expression. Your portfolio will be assessed on creative excellence, storytelling, problem-solving, and technical mastery.
Excellent communication and collaboration skills with the ability to problem solve and work effectively with multidisciplinary teams. Comfortable giving and receiving feedback.
Adaptability and comfort in a dynamic environment, with a growth mindset and a commitment to continuous learning.
Strong time and project management skills, with the ability to set priorities and meet deadlines.
Proficiency in design software, including Photoshop, Illustrator, CapCut, Figma, and video editing tools such as Adobe Premiere Pro and After Effects.
We are committed to providing equal opportunities in employment. We value diversity and do not discrimi
Benefits
Performance bonus
Additional Information
Job Location
CINCINNATI GENERAL OFFICES
Job Description
About the Studio
P&G Fabric Care is building a world-class in-house studio for some of the most recognizable brands in the world: Tide, Gain, Downy, Bounce, and more. The studio is designed to elevate how our brands show up across digital commerce, social platforms, paid media, campaigns, content, and brand experiences.
We are building a team that can bring premium design craft into fast-moving digital environments, creating work that is not only efficient and effective, but beautiful, distinctive, and brand-building.
If you are a highly skilled graphic designer with exceptional talent, strong typography, and the ability to turn brand strategy into elevated visual systems, this is the opportunity to help shape the visual future of iconic brands.
Procter & Gamble · Cincinnati General Offices