Omnichannel Marketer, Dental Solutions, China

Benefits

Additional Information

Thank you for your interest in joining Solventum. Solventum is a new healthcare company with a long legacy of solving big challenges that improve lives and help healthcare professionals perform at their best. At Solventum, people are at the heart of every innovation we pursue. Guided by empathy, insight, and clinical intelligence, we collaborate with the best minds in healthcare to address our customers' toughest challenges. While we continue updating the Solventum Careers Page and applicant materials, some documents may still reflect legacy branding. Please note that all listed roles are Solventum positions, and our Privacy Policy: https://www.solventum.com/en-us/home/legal/website-privacy-statement/applicant-privacy/ applies to any personal information you submit. As it was with 3M, at Solventum all qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Job Description: 3M Health Care is now Solventum At Solventum, we enable better, smarter, safer healthcare to improve lives. As a new company with a long legacy of creating breakthrough solutions for our customer's toughest challenges, we pioneer game-changing innovations at the intersection of health, material, and data science that change patients' lives for the better while enabling healthcare professionals to perform at their best. Because people, and their wellbeing, are at the heart of every scientific advancement we pursue. We partner closely with the brightest minds in healthcare to ensure that every solution we create melds the latest technology with compassion and empathy. Because at Solventum, we never stop solving for you. The Impact You'll Make in this Role Solventum Dental Solutions China marketing team is recruiting for an omnichannel marketer role in China. This role will play a pivotal role to support China Dental Solutions marketing leader, focusing on customer experience improvement strategy in both online and offline marketing and execution channels to trigger future growth. Here, you will make an impact by: Owns China omnichannel marketing strategy and marketing assets execution to further enhance customer experience Manages E2E online and offline omnichannel programs and always on activity, including digital platforms (i.e. social media platform such as Wechat) needs and content creation Drives customer-centric thinking to focus on customer experience improvements as an advocate for end-users across prioritized touchpoints to deliver a differentiated customer experience with Solventum brand Prioritizes, develops & executes omnichannel campaign design, digital enhancements and integrated marketing campaigns development and activation in sync with the portfolio marketing team Develops, cultivate and expand omnichannel marketing mindset and capabilities within the local business Creates cross functional marketing/go-to market and campaign programs to improve customer experience Conducts external analysis (e.g. trends, value chain, situation analysis, competitive intelligence) tied to portfolio strategy and commercial strategy for omnichannel touchpoints; build up capabilities and vendor pool to enable business growth Identifies, prioritizes and tracks omnichannel success measurements to regularly recap on how we perform against goals Co-set China digital marketing priorities for commercial execution and market shaping based on local portfolio strategy Co-create priorities for digital strategy and program support based on yearly marketing plan and business input/needs Defining actions to take with portfolio marketers to ensure digital marketing programs are driven that both immediately support growth of the portfolio as well as complement the direction of the rebranding strategy and activities Collaborates with GCA MarTech COE and global digital marketing to leverage platforms, tools and best practices Collaborates with marketers and select sales leader to cultivate and continuously improve customer digital experience Marketing updates: monthly portfolio tracking mechanism and report back to China marketing leader The Skills and Expertise To set you up for success in this role from day one, Solventum requires (at a minimum) the following qualifications: Proven experience in digital marketing within the local China commercial organization, with expertise in working with product managers, portfolio teams to drive digital activation and promotional marketing Demonstrated capability to manage multiple project streams and cross functional workstreams Ability to navigate and select appropriate vendors to support customer experience pain points and needs to improve customer digital experience Demonstrated communication skills to collaborate with sales, channel teams (internal) and channel partners, customers (external) and joint calls with sales teams drive strateg