Manager, Email & SMS

About the role

At Tanger, our mission is to create shopping destinations that entertain, inspire, and bring our communities together. Guided by our vision to lead the evolution of shopping, we've spent over four decades innovating the retail experience as a premier owner and operator of outlet and open-air centers. We live our values every day: we lead with integrity, foster inclusion, and embrace innovation to drive meaningful change. These principles come to life through our actions-we build trust, challenge the status quo, win together, and continuously push boundaries to deliver exceptional value and experiences to make it happen. Tanger team members are our most important asset, and we're proud to offer an environment where everyone is welcomed, respected, heard, supported, and able to thrive. Our emphasis on relationships, employee growth, and exciting career opportunities sets us apart. And our spirit of innovation, expertise, and relentless pursuit of excellence brings us together. In our continued mission to create shopping destinations that entertain, inspire, and bring communities together, Tanger is seeking a Manager, Email & SMS This role offers the opportunity to work both independently and collaboratively, supported by a flexible, Teams-driven workplace designed to empower connection, innovation, and impact across geographies. About the Tanger Perks: Competitive salary Generous Suite of Medical, Dental, and Vision Benefits 401(k) match Paid PTO and Holidays Paid Volunteer Hours Team Member Paid Leave Programs Tuition Reimbursement Wellness Incentives Group Life and Disability Insurance Voluntary Benefits Team Member Discounts And more... How can you contribute to what we do? The Manager, Email and SMS is responsible for the end to end execution, programming, and optimization of Tanger's email and SMS channels. This role owns the ongoing management of email and SMS programs including campaign builds, automations, lifecycle journeys, audience segmentation, and dynamic content within the Email Service Provider (ESP) and SMS platform. Operating as both a channel owner and hands on practitioner, this role translates business and customer requirements into executable email and SMS logic, ensuring programs are accurately built, thoroughly tested, compliant, and continuously optimized. The Manager partners closely with Marketing, Loyalty, Technology, and Analytics teams to deliver scalable, data driven customer communications that support engagement, traffic, and revenue growth while maintaining platform health, content accuracy and deliverability. ESSENTIAL JOB DUTIES AND RESPONSIBILITIES Email Programming & Automation Own the programming and configuration of email campaigns and automations within the Email Service Provider (ESP) and SMS platform, including: Triggered and event‑based programs Multi‑step customer journeys and workflows Behavioral, transactional, and lifecycle automations Build and maintain dynamic email content using: HTML and ESP‑native templating tools Conditional logic based on customer attributes, behaviors, and preferences Personalization tokens, dynamic content blocks, and modular templates Develop and manage audience segmentation logic, including: Behavioral, transactional, and engagement‑based segments Suppression logic and frequency controls Testing segments to validate accuracy prior to deployment Partner with Marketing, Loyalty, and Technology teams to: Translate business and customer requirements into executable email logic Implement data integrations, field mappings, and data hygiene best practices Troubleshoot data, rendering, or automation issues impacting campaigns Own automation QA and monitoring, ensuring: Journeys fire correctly based on triggers and conditions Content, links, and personalization render accurately Ongoing validation of long‑running programs Document email programs, templates, and logic to support: Program scalability Knowledge transfer and operational continuity Faster onboarding of future team members or vendors Channel Ownership Own the email and SMS channels, including execution, lifecycle development, testing, and optimization. Develop and maintain email and SMS lifecycles (onboarding, engagement, retention, and reactivation) aligned to customer segments and business priorities. Define and manage send cadence, messaging frameworks, and channel best practices. Provide strategic recommendations based on performance trends, testing results, and customer behavior analysis. Platform, Deliverability & Compliance Serve as the primary owner of Email Service Provider (ESP) and SMS platform operations, including configuration, troubleshooting, and vendor coordination. Manage email and SMS deliverability, sender reputation, opt‑in/opt‑out flows, short codes, and domain configurations. Ensure all programs comply with relevant regulations (CAN‑SPAM, TCPA, GDPR/CCPA, consent management standards). Lead operational