In this role, you will develop and execute targeted marketing strategies that support government fuel sales, influence procurement outcomes, and increase brand visibility across the public sector. You will work at the intersection of marketing, sales, and government contracting, ensuring messaging, campaigns, and materials resonate with procurement officers and decision-makers.
Responsibilities
Lead and execute marketing strategies across federal, defense, and government agency markets
Develop compelling bid-support content, proposals, case studies, and messaging aligned with government procurement processes
Build and manage integrated marketing campaigns across digital, web, social, and print channels
Partner closely with commercial teams to drive lead generation and improve bid success rates
Analyze campaign performance and optimize marketing effectiveness
Represent World Kinect at industry events, trade shows, and government forums
Collaborate with global teams on events, memberships, and partnerships within government and energy associations
Manage external relationships, including PR agencies and industry organizations
Oversee marketing budgets related to government initiatives
Requirements
Required:
Proven experience developing and executing B2G (business-to-government) marketing strategies
Experience supporting bid-driven or procurement-led sales environments
Strong ability to develop compelling messaging for proposals, campaigns, and government stakeholders
Experience working cross-functionally with commercial, sales, and leadership teams
Strong communication and stakeholder management skills, including executive-level interaction
Ability to manage multiple projects in a fast-paced, global environment
Preferred:
Experience within energy, fuel, commodities, or government contracting sectors
Familiarity with tools such as HubSpot and Salesforce
MBA or equivalent experience
Why Join World Kinect
Play a key role in a growing, high-impact segment of the business
Partner directly with senior leaders and commercial teams
Work in a complex, strategic marketing environment with global exposure
Help shape how we engage with government and defense customers
#WFS
#LI-TB1
World Fuel Services, Inc.
Benefits
Remote work options
Additional Information
At World Kinect, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can thrive.
Senior Marketing Manager - Government Solutions
Location: Remote (U.S.)
World Fuel is seeking a strategic and experienced Senior Marketing Manager to lead our government-focused fuel marketing initiatives. This role plays a critical part in expanding our presence across federal, defense, and government markets, driving demand and strengthening our position as a trusted energy solutions partner.
This is a highly visible role working closely with commercial leadership, focused on shaping how we go to market in a complex, bid-driven environment.
Wfscorp · Webster, TX (remote)