Support scheduling daily publishing of content across all social channels (Instagram, Facebook, LinkedIn, Threads and YouTube), keeping the team's content calendar up to date.
With support from the supervisor, implement the Society's community engagement efforts across all social media channels. Monitor, respond to and engage with comments, DMs, mentions and tags that reflect the Society's brand voice.
Monitor social media for potential opportunities for the Society to engage in cultural moments and conversations beyond owned posts with guidance from the supervisor.
Monitor Explorers' social media accounts, work with the supervisor to strategically engage and elevate high-quality user-generated content (UGC) to showcase stories from a diverse range of National Geographic Explorers.
Research emerging creators worth nurturing into deeper relationships.
Coordinate with colleagues across the Communications, Brand and Marketing team, program teams and our Explorers on accurate, timely responses to social media questions.
Identify comments that pose potential reputational risks or community backlash to Senior Manager, Social Media and work with them to track and de-escalate comments before they become a crisis.
In moments of crisis, work with the supervisor to support crisis communication protocols for social media.
Social Listening (40%)
Build and refine social listening reports to actively monitor content and conversations about the Society and the larger National Geographic brand.
Monitor social media sentiment, trends and behavioral signals across platforms.
Collaborate with Integrated Brand Marketing colleagues to share social listening insights to support overall brand health.
Use social listening to discover untagged mentions relevant to our brand as well as real-time marketing moments for proactive community engagement.
Conduct regular social listening and competitive audits.
Develop social listening reports for campaigns, reputational risks or as needed.
Analytics and Insights (10%)
Support regular reports to track community engagement KPIs, including engagement, sentiment and growth.
Share social listening and community insights to the broader digital engagement team to allow the team to refine social strategy and content, and continue to evolve our approach across the entire digital ecosystem.
Coordinate with the Manager, Analytics and Insights to share insights and data on social channel engagement as part of larger analytics initiatives.
Requirements
Educational Background
Bachelor's degree preferred. Credentials in digital marketing, direct marketing or social media.
Minimum Years and Type of Experience
2+ years of social media or digital experience
Necessary Knowledge and Skills
Active social media user with an understanding of major platforms such as Instagram, Threads, Facebook, LinkedIn and YouTube. Awareness of emerging platforms worth exploring to engage targeted audiences.
Experience with digital social media tools (e.g., Sprout Social, Hootsuite or Sprinklr), including calendaring, a
Benefits
Health insuranceVision insurance
Additional Information
How You'll Contribute
The Communication, Marketing and Brand division uses creative and strategic tools to further the mission of the National Geographic Society, while maintaining our place as one of the world's most trusted nonprofit organizations and global brands. The division's creative minds develop and execute mission-driven, on-brand strategies, unifying our efforts across our owned and operated channels, strategic partners and earned media. The team is composed of seven integrated departments: Creative Studio, Integrated Brand Marketing, Partnership Marketing, MarCom Operations and Internal Communications, Strategic Communications, Executive Communications, and Crisis Communications and Public Relations.
The Coordinator, Social Media Community Engagement will support the Society's social media community management efforts and social listening. As part of the Social Media and Digital Engagement team within Integrated Brand Marketing, this role will contribute to the goal of increasing the reach, engagement and brand relevancy of the Society's work with targeted audiences through social media. This role reports to the Senior Manager, Social Media.
The Coordinator, Social Media Community Engagement is responsible for responding to social media comments, direct messages and tags in a consistent brand voice, and proactively engaging in social conversations with direction from the supervisor. The Coordinator, Social Media Community Engagement will also build and maintain social listening reports to monitor social conversations and sentiment about the Society, its community of Explorers, the broader National Geographic brand and other relevant topics. This role will support as needed on social crisis response, flagging comments to supervisor before they become crises and following protocols for crisis.
Ngs · Washington, DC