Monitor channel and region dynamics (e-commerce vs. traditional, key account developments, assortment and availability signals) in partnership with Sales/RGM.
Provide concise intelligence updates that inform portfolio actions and marketing resource allocation.
Portfolio Governance & Performance Management
Run portfolio governance reviews (monthly/quarterly), including agenda setting, materials, action logs, and decision follow-up.
Maintain portfolio performance scorecards and dashboards across priority brands, categories, and segments (volume/value, share, price mix, distribution, promo intensity, and profitability proxies where available).
Support portfolio choices through structured analyses in partnership with Finance and Brand Teams.
Marketing Investment (A&P, Media, Campaigns)
Own the marketing investment performance tracking approach (A&P allocation, working vs. non-working, touchpoint efficiency, and campaign impact readouts).
Partner with brand, media, and agency teams to evaluate media performance and diagnose drivers of efficiency (reach, frequency, quality, timing, creative rotation, etc.).
Establish standard post-campaign evaluation routines and ensure learnings are captured and reused (test-and-learn agenda, learning library).
Cross-Functional Planning & Integration
Act as the day-to-day integrator across Marketing, Sales, RGM, Finance, and Supply Chain to align assumptions, phasing, constraints, and actions.
Ways of Working, Tooling & Capability
Standardize templates and reporting logic to improve consistency and speed of decision-making.
Improve data quality and accessibility by coordinating with Data/BI teams on dashboard requirements, refresh cadences, and KPI definitions.
Key Deliverables / Outputs
Portfolio performance dashboard/scorecard with agreed KPI definitions.
Monthly/quarterly portfolio performance readouts with recommended actions.
Strong analytical capability with the ability to translate data into clear actions.
Expertise in performance management, marketing success, and business planning routines.
Comfortable with ambiguity; structured problem-solving and strong prioritization.
Strong project management/governance discipline and attention to detail.
Influencing skills in a matrix environment; confident stakeholder management.
Storylining and executive-ready communication.
Experience / Background (Guideline)
5-8+ years in roles spanning business planning, portfolio/brand performance, analytics, or strategy.
Hands-on experience with dashboards and data tools.
Familiarity with A&P budgeting, media metrics, consumer data tracking, and cross-functional planning processes.
Job Posting End Date:
Target Hire Date :
2026-05-15
Target End Date :
Benefits
Equity / stock options
Additional Information
Role Purpose
The Portfolio & Marketing Intelligence Manager drives the analytical and governance backbone of portfolio and marketing decision-making. The role owns portfolio performance monitoring, marketing investment tracking, and cross-functional planning integration-ensuring that brand and resource decisions are supported by disciplined routines, clear scorecards, and actionable recommendations.
Pernodricard · Istanbul