Director, Product Marketing - Digital Assets

Requirements

• Bachelor's degree in marketing, communications, business or related field or equivalent experience.
• Typically 12+ years of experience in marketing, communications or a related field.
• Minimum of 8 years experience in partner, channel, or product marketing, relationship management, or sales.
• Experience working for either a start-up or high-growth organization.
• Experience with digital assets, blockchain-based systems, emerging payment technologies, and related customer experiences.
• Results-driven, self-motivated, organized, proactive, collaborative and able to thrive in an ambiguous environment.
• Previous experience managing relationships with varying levels of seniority, creating successful marketing programs and go to market strategies for partnership.
• Experience managing a small team.
• High level of personal and professional integrity, sensitivity and confidentiality.
• Experience in payments, financial services, or network-based platforms.
• Experience developing marketing strategies for platform-based or ecosystem-driven products.
• Experience creating partner enablement programs and sales/partner-facing collateral.
• Experience with digital assets and blockchain products and customer experiences
• Physical Requirements
• Employee must be able to perform essential functions and p

Additional Information

At Early Warning, we've powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle®, Paze℠, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses. Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment. Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship. Overall Purpose The Director, Product Marketing is responsible for driving awareness and demand for Early Warning digital asset products through financial institutions, fintech partners, and resellers. This position will lead development of digital assets product marketing strategies, with an increased focus on B2B enablement and product positioning, and work closely with both internal cross-functional teams and partners' marketing teams to ensure execution and consistency. Responsible for analyzing program success and incorporating insights into future program planning, including support for emerging digital asset-enabled capabilities. Essential Functions Leads product marketing strategy for B2B and partner-driven channels, ensuring alignment with product and commercialization objectives. Own and drive product marketing positioning and ongoing market awareness of digital asset capabilities through all segments and partners. Leads development and ongoing updates of marketing and enablement toolkits (e.g. go-to-market plans, templates, messaging frameworks, etc.) for Financial Institutions and partners to ensure consistent messaging and drive solution and product awareness. Builds and maintains strong relationships with a diverse set of internal and partner constituencies including marketing teams, product management, partnerships, legal, finance, and sales. Defines and manages co-marketing budget to optimize program impact and results across partners. Acts as key marketing contact for onboarding new partners, including working with partners to coordinate marketing plans, communications, and launch activities. Works closely with partners and Early Warning's brand strategy team to ensure consistent messaging and branding across partner channels. Supports development of product positioning and value propositions to help partners effectively communicate Early Warning solutions to their customers. Initiates development of performance and tracking reports for partner marketing programs, consolidating information and providing end-to-end metrics visibility. Monitors market trends, competitive landscape, and emerging technologies (including digital assets and evolving payment models) to inform partner marketing strategies. Supports the company's commitment to protect the integrity and confidentiality of systems and data.

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