Digital Marketing Automation Consultant, CRM

About the role

If you are passionate about creating tailored, audience-centric marketing campaigns and enjoy collaborating with cross-functional teams to generate and implement new ideas , then please read further. The Team The Brand & Marketing organization is an enterprise marketing function that strives to drive best in class marketing strategy and execution while creating exceptional customer experiences and growth for customers, products and partners. The Brand & Marketing team centralizes Channel Business Strategy with creative execution and measurement. This team is responsible for driving business growth and building and communicating our core brand values and goals. The Impact: The Digital Marketing Automation Consultant manages B2B and B2C marketing campaigns to create dynamic, personalized direct marketing communications. They leverage data-driven insights on customer behaviors, needs, and preferences to create relevant audience-first experiences. This work supports the marketing funnel from engagement to sales conversion, aligning with various distribution channels and their objectives , with third-party distribution as a primary focus. Makes recommendations from informed business and marketing channel perspective, with strong inter-personal skills to effectively partner and influence decisions, working closely with distribution partners to activate strategic plans. Responsibilities include but not limited to: CRM Marketing strategy, advancement of CRM practice such as use of advanced capabilities and AI through partnership with other centers of excellence Executive-level communication and alignment in support of multiple lines of business with various go to market strategies Manages direct-to-consumer marketing campaigns for the Customer Relationship Management digital marketing team, primarily via email, direct mail, mobile, and SMS, while ensuring proper functioning of all response channels. Creates testing plans and prioritizes the most significant opportunities and efficiencies across campaigns. Analyzes campaign results and provides actionable recommendations, optimizing marketing campaigns and workflows based on performance, including reporting and presenting channel insights. Works cross-functionally with various teams including Distribution Marketing Partners, internal Creative teams, Marketing Data & Analytics, Martech, SF CRM and various development teams to activate, maintain, and innovate campaign activations and technical processes. Develops marketing campaigns with an audience-first mindset and in accordance with email best practices and CRM team SOPs to ensure alignment with business objectives Contributes to continuous review of capabilities roadmap, process improvements in campaign development, quality control, database analysis, etc. The Minimum Qualifications 3+ years of experience with marketing automation, CRM and data platforms, such as Salesforce CRM, Service Cloud, Financial Services Cloud, Data Cloud, Marketing Cloud, Marketo or Eloqua 2+ years of experience designing complex B2B and B2C digital direct marketing campaigns, including experience running A/B and multivariate split tests 1+ years of experience writing queries and extracting data in SQL 1+ years of experience applying AI-powered tools to optimize marketing personalization, content generation, or campaign performance - including familiarity with one or more enterprise AI platforms (e.g., Salesforce Agentforce, Microsoft Copilot, or equivalent). The Ideal Qualifications 7+ years of experience with marketing automation and CRM platforms, such as Salesforce Marketing Cloud, Marketo or Eloqua Experience leading CRM strategy in a regulated industry (financial services, insurance, healthcare) Demonstrated track record of building or scaling a CRM marketing capability Experience integrating CRM with distribution or advisor channel marketing Experience of large-scale marketing technology implementations or enhancements What You Can Expect at MassMutual MassMutual offers the opportunity to do meaningful work within a purpose-driven organization that values long-term impact over short-term outcomes. In this role, you can expect: Clear areas of ownership and accountability, with work that connects directly to company and customer outcomes A collaborative environment where perspectives are welcomed Access to learning, development, and internal networks that support continuous growth and skill-building over time Employee-led communities and forums that foster connection, learning, and inclusion across the organization A culture grounded in integrity, responsibility, and stewardship-supported by a company with a strong legacy and a future-focused mindset #LI-RS1 Salary Range: $99,800-$131,000 At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, a