Chief Revenue Officer (CRO)

About the role

About PFM Prop Firm Match Global FZCO is a leading platform for discovering, comparing, and selecting top proprietary trading firms. We provide traders with tools and features to easily compare challenge details, read verified reviews, see accurate payout data, and much more. We're a fast-moving, fully remote team with members from all around the world caring deeply about the quality of what we build. Our culture values ownership, clear communication, and practical impact over fluff. Whether you're a trader, technologist, marketer, or operator - your work here shapes how thousands of users find and trust prop firms. About the department The Commercial function spans both PFM business units - Prop Firm Match (Firms) and Prop Firm Business (Vendors). It owns every stream that brings revenue into the company: affiliate rev-share, CPA, exclusive offers, vendor commissions, and standardised commercial terms with the top prop firms. Our current priority is scaling PFM from current ARR through the 10M → 30M+ range while building the Commercial operating system the company will run on for the next phase of growth. About the role Own every stream that brings revenue into PFM across our two business units and scale the company from current ARR through the 10M → 30M+ ARR range. Personally own the top firm relationships, build out the Commercial team, and put in place the RevOps infrastructure (CRM, forecasting, attribution, reporting) that the business can scale on. Blend classic revenue leadership with the operating discipline of a Chief Commercial Officer. Performance objectives Objective 1 - Win key firm partner relationships (first 90 days) Outcome: Immediate revenue uplift from top relationships. Each top partner re-worked unlocks meaningful monthly revenue. Top firms see the value PFM already delivers AND the additional initiatives that grow the relationship. Typical tasks: Personally own top prop firm relationships from day one. Optimise commercial structures: exclusive offers, attribution, co-marketing. Run the 90-day key firm turnaround. Enforce single-POC discipline across the partner base. Objective 2 - Grow the revenue engine across both BUs Outcome: Affiliate + CPA expanded across the partner base. Prop Firm Business scales from 0 → 40 vendors in year 1, then 40 → 90 by year 2-3. Standardised commercial terms in place across the top 25 prop firms. Typical tasks: Negotiate and standardise affiliate rev-share and CPA terms with top firm partners. Build and run the Prop Firm Business commercial model: vendor-to-firm intros, rev share, attribution, audit rights, dispute resolution. Roll out standardised commercial terms (rev share, exclusive offer, tail clause, attribution, audit rights). Drive new business pipeline alongside the team you build. Objective 3 - Drive retention, expansion, and NRR > 100% Outcome: Net Revenue Retention above 100% from quarter 3. Logo retention strong. Renewals at improved terms. Compounding revenue across firms, vendors, and the trader engagement loop. Typical tasks: Run quarterly Partner Commercial Reviews with top firms and vendors. Drive exclusive offer renewals at improved terms; reset rev share where warranted. Own Prop Firm Business vendor listing renewals. Partner with Marketing on newsletter and content engagement loops driving firm-side affiliate revenue. Objective 4 - Build the Commercial operating system Outcome: Unified Commercial unit operating on a weekly cadence SLT can rely on. First quarterly forecast across both BUs. CRM and RevOps infrastructure live. Founders refocus on product, vision, and Strategic Initiatives. Typical tasks: Build forecasting, scorecard, and reporting infrastructure from scratch. Institute daily commercial pulse + weekly Commercial standup with SLT visibility. Land deal qualification, commercial gating, and dispute escalation SOPs. Implement CRM and RevOps tooling; build proactive anomaly detection with Analytics. Build the Commercial team: Head of Firms, Head of Vendors, SAMs, VPMs, Account Coordinators over the first 6 months. What we look for Must have 10+ years of progressive commercial leadership (CRO, VP Commercial, or Head of Revenue in a high-growth company). Built and led commercial teams of 10-25 across new business, account management, and BDR / partnerships functions. Strong RevOps muscle: CRM, pipeline reporting, weighted forecasting, attribution modelling. Builder mindset - has stood up SOPs, playbooks, scorecards, and Commercial operating cadences from scratch. Strategic thinking + financial acumen + communication clarity at exec layer. Track record of driving NRR above 100% and scaling a commercial engine through a 10M → 30M+ ARR window. Excellent async written communication - we are remote-first. Nice to have Two-sided marketplace or affiliate-driven business experience. Prop trading, fintech, or trading-adjacent industry fluency. Multi-BU P&L ownership and experience scaling commercial operations across multiple business l