Global Marketing Manager, Research Portfolio
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About the role
Waters Biosciences is seeking a dynamic and strategic Global Marketing Manager to lead the evolution, performance, and long term success of our Research Use Only (RUO) Flow Cytometry Instrument portfolio. This role plays a critical part in shaping the customer experience and commercial outcomes for a broad global install base-spanning proven legacy platforms and recently launched next generation instruments. As the global owner of on market RUO instruments, you will drive lifecycle strategy from sustainment through end of life, ensuring product vitality, operational excellence, and seamless customer transitions-all while maximizing business performance in partnership with cross functional and regional teams. Key responsibilities will include: Product Lifecycle and Portfolio Leadership Lead global lifecycle strategy for legacy and next‑generation RUO instrument platforms, guiding products through sustainment, optimization, and end‑of‑life with a strong customer and business focus. Own end‑to‑end product management accountability for on‑market RUO instruments, including coordination of sustaining engineering, quality and supply issue triage, documentation updates, and field support needs. Drive global portfolio positioning, pricing, and brand strategies , aligning inventory and commercial priorities to support regional sales execution. Deliver Segment Marketing workstream milestones in accordance with Design Control and Global Product Development processes. Track and act on KPIs related to adoption, usage growth, roadmap execution, and revenue and margin contribution. Cross-Functional & Regional Leadership Serve as the global lifecycle management lead , partnering closely with Segment Marketing, Regional Marketing, Operations, and Service to ensure execution excellence across sustaining, lifecycle, and EOL initiatives. Influence and align stakeholders across functions to translate lifecycle strategy into coordinated, on‑time execution. Install-Base Insights & Business Performance Leverage customer, install‑base, and operational insights to prioritize sustaining investments, part changes, and Last Time Buy (LTB) strategies. Balance serviceability, regulatory, and quality requirements to optimize customer satisfaction while meeting business performance objectives. Ensure lifecycle decisions are data‑driven, transparent, and aligned with enterprise KPIs. End-of-Life (EOL) Management Lead global EOL planning and communications , including customer notifications, FAQs, timelines, and service support policies. Partner with Operations and Service to define and execute effective LTB and serviceability strategies , ensuring regulatory compliance and smooth customer transitions. Act as a trusted point of leadership during EOL, aligning internal teams and supporting customers through change. About you: The ideal candidate is a strategic, data driven leader capable of influencing cross functional and regional partners to deliver a consistent and customer centric experience worldwide. The candidate is required to have strong interpersonal skills and work with multiple internal stakeholders to drive highly visible and time-sensitive projects. Required education and experience Bachelor's degree in engineering, life sciences, business, or a related field. At least 7 years of Product Management / PLM / Product Marketing experience within scientific instrumentation / life sciences or related technical field General kno