Marketing Specialist

Responsibilities

• Content and campaign execution (core focus)
• Create marketing content across digital, website, social and campaign channels
• Build campaign assets from brief through to launch
• Translate product and customer insights into clear, engaging messaging
• Work with agency partners to brief, review and deliver creative
• Ensure all content is on-brand, consistent and customer-first
• Campaign delivery and optimisation
• Support end-to-end delivery of multi-channel campaigns
• Coordinate timelines, stakeholders and briefs to get campaigns live
• Monitor performance and identify opportunities to improve results
• Contribute to testing across messaging, audiences and content
• CRM and lifecycle marketing
• Execute CRM and lifecycle campaigns across key customer journeys
• Support segmentation and tailored messaging to improve engagement
• Build and deliver communications across acquisition, onboarding and retention
• Governance and compliance (part of delivery)
• Ensure all marketing activity meets regulatory requirements and internal approvals
• Apply a customer-first lens, including vulnerable customer considerations
• Balance speed with accuracy and compliance

Requirements

• 2-4 years' experience in a marketing role, with a focus on content and/or campaigns
• Strong writing skills and the ability to simplify complex messages
• Experience creating content across digital channels
• Experience supporting or delivering campaigns end-to-end
• High attention to detail and ability to get work live quickly and accurately
• Desirable
• Experience in financial services or another regulated industry
• Exposure to CRM or marketing automation platforms
• Experience working with agencies or external suppliers
• Interest in testing, optimisation and performance
• About you
• You're a doer who enjoys seeing your work out in market. You take ownership, move quickly and care about the quality of what you produce.
• You're comfortable writing content, building campaign assets and working with others to get things live. You're curious about what works and motivated to improve it.
• Why Heartland Bank Australia
• A growing business with clear ambition and two distinct brands
• A role with real visibility - your work goes live and makes an impact
• Hands-on experience across content, campaigns and CRM
• A collaborative, down-to-earth team
• A bit about us and what we do
• At Heartland Bank Australia, we provide Australians with specialist banking products that are the best or only of their kind. We do this digitally so our customers can spend more time on what matters most.
• We've been supporting Australian customers since 1971 and are part of the Heartland Group, with more than 145 years' experience in financial services. Heartland is listed on the NZX and ASX (HGH).
• Can you see yourself here?
• Our values guide how we work every day. We do the right thing, work as one team, are always evolving and have big ambition. We offer genuine flexibility, opportunities for learning and development, and a supportive, inclusive culture where people can do their best work.
• Diversity & inclusion
• At Heartland, we value diversity and are committed to creating an inclusive workplace where everyone feels they belong. We're an equal opportunity employer and encourage applications from all backgrounds. Please let us know if you need any support or adjustments throughout the recruitment process.
• Keen to learn more?
• To learn more about Heartland, visit heartlandbank.com.au or follow us on LinkedIn.
• Please note you must be eligible to work in Australia.

Benefits

Additional Information

Marketing Specialist - Content & Campaigns Heartland Bank Australia | Melbourne | Full-time, Permanent Heartland Bank Australia is growing, and we're looking for a Marketing Specialist with 2-4 years' experience who enjoys building content and bringing campaigns to life. This is a hands-on role sitting within our Brand and Marketing team, focused on creating content, executing campaigns and delivering CRM activity that actually goes live. You'll be responsible for turning strategy into clear, compelling and compliant marketing that drives customer acquisition, engagement and retention. You'll work across both Heartland Bank Australia and StockCo by Heartland Bank, with real visibility of your work in market. If you're someone who enjoys writing, building and launching, not just planning - this role is for you.

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