Assistant Planner, Social Media

External

Horizonmedia · New York, NY

ContractHybrid3d ago

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About the role

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what's next: our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today. At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Responsibilities

Campaign Management - 30%

Develop mastery and proficiency in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting

Assist in measurement planning and pixel generation and third-party ad tracking needs with manager direction

Traffic plan assets such as creative and required tracking tags

Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues

Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients

Generate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol

Assist in setting up client Paid Social campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from manager

Assist in completing and monitoring both internal team and client facing financial tracking documents

Reporting - 30%

Monitor pacing and optimizations of active social campaigns across client roster daily

Generate high level performance insights and recommendations relative to active client campaigns in tandem with manager

Own client roster reporting on campaign performance and proactively communicate any issues to internal team, managers, when necessary; assisting with reporting and data collection outside of client roster as needed

Social Media Planning - 15%

Assist in developing proposals for paid social media campaigns across active client roster

Learns how to create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions; assist in analyzing proposals and partner negotiations

Monitor new & emerging opportunities and applications in paid social media environments, and appropriately apply that knowledge

Assist in team level administration and planning, including, but not limited to, maintaining vendor meeting communication, updating internal weekly and monthly status documents, and maintaining team deliverables calendars

Learning & Development - 15%

Attend agency learning sessions and vendor meetings

Participate in internal and external learning and development opportunities (e.g. Facebook Blueprint, Twitter Flight School, Horizon Media 101)

Relationship Development - 10%

Own and maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetings

Work closely to partner and build relationships with other internal teams (e.g. Analytics, Digital, etc.)

Assistant Planner, Social Media

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