Manage the day-to-day execution of all social media campaigns, including coordinating with agency partners on paid content delivery and scheduling.
Develop and maintain monthly social media content calendars aligned with marketing campaigns, promotions and cultural moments.
Collaborate with in-house creative and agency partners to develop low-fi and agile content for all social media platforms (including but not limited to Meta, TikTok, X, Snapchat, LinkedIn).
Capture and edit low-fi social-first photo and video content when required to support real-time and agile content across platforms.
Support the execution of creator and influencer campaigns, including coordination, briefing, content approvals and performance tracking.
Monitor performance across social media channels, analyze campaign metrics and prepare regular reports with recommendations for optimization (including A/B testing and influencer strategy insights).
Manage day-to-day community management across all social platforms, including engaging with followers, responding to comments and direct messages, and monitoring brand sentiment.
Stay informed on emerging social media trends, creator content styles and platform updates to identify opportunities for the brand to participate in relevant conversations.
Foster a collaborative and positive team environment focused on creativity, innovation and continuous improvement.
Requirements
Bachelor's degree in marketing, communications, business or related field.
Minimum of 2+ years' experience in social media marketing, preferably in retail, convenience or QSR industry.
Proven experience in developing and executing successful social media campaigns that have driven engagement and follower growth.
Experience in influencer management and community management is an asset.
Proficiency with monitoring and reporting on social media performance metrics.
Cooperative and collaborative attitude with the ability to build internal and external relationships.
Ability to solve problems both independently and as part of a team.
Salary Range: $56,000 - $70,000 CAD annually
Pay: $26.92 - $35.90 Hourly
Benefits
Remote work options
Additional Information
7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation - working hard to be the customer's first choice. 7-Eleven empowers our employees to "activate awesome" and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience.
Social Media Marketing Specialist
This position is open to candidates across Canada. For candidates based in Surrey, the role follows a hybrid work model. For the right candidate, a fully remote arrangement may also be considered.
The Social Media Marketing Specialist represents the voice and persona of our 7-Eleven and Slurpee brands on social media. Responsible for managing the day-to-day execution of our social media content and community management, you will enhance brand visibility, engage target audiences, and drive reach.
Reporting into the Social Media Marketing Manager, as a member of the Marketing, Communications and Digital team at 7-Eleven Canada, this role brings the opportunity to flex your creative brain power in a rapidly changing environment to add real, tangible business value to a fast-growing organization.
My7elevenhr · Office Surrey Bc