Media Planner

About the role

At ICF Next , we believe great impact starts with great people. You'll join a diverse, multidisciplinary team working at the intersection of strategy, creativity, and public impact , delivering meaningful projects for EU institutions and public‑interest organisations. In a collaborative environment that values curiosity, initiative, and ownership, you'll help shape policies, narratives, and campaigns that truly matter across Europe. The Media Planner plays a central role in the design, coordination, and delivery of multi-country, multi-channel media campaigns within the Media Department. This role combines strategic media planning, operational coordination with external media buying agencies, and data-driven performance monitoring to ensure high-quality, consistent, and impactful campaign delivery. Designs and develops integrated media plans across digital and offline channels, aligned with client objectives, target audiences, and budget frameworks. Manages the full lifecycle of media campaigns, including planning, phasing, implementation coordination, optimisation, and reporting. Coordinates closely with external media buying agencies, ensuring clear briefings, accurate delivery of assets, and alignment on timelines and KPIs. Oversees complex, multi-country campaigns, ensuring consistency, localisation accuracy, and compliance with EU institutional requirements. Structures and manages large volumes of campaign assets and materials, ensuring timely and accurate delivery to media buying partners. Validates media plans, delivery schedules, and implementation details provided by external partners to ensure quality and accuracy. Tracks campaign performance across channels, consolidating data from multiple sources into clear and actionable insights. Develops and maintains robust reporting frameworks, including dashboards and visualisations for internal and client-facing use. Ensures strong coordination between internal teams (account, creative, strategy) and external stakeholders. Maintains high standards of organisation, documentation, and process management across all projects. Contributes to the media sections of proposals and tenders, supporting the development of clear, data-driven methodologies and realistic media plans. Required skills & qualifications An overall experience of minimum 5 years Strong experience in media planning, with a focus on managing complex, multi-channel and multi-country campaigns. Proven ability to work with media buying agencies and coordinate implementation at scale. Advanced numerical and analytical skills, with the ability to manage large datasets and extract meaningful insights. Expertise in data collection, analysis, and visualisation (e.g. Excel, dashboards, reporting tools). High level of organisation and attention to detail, with the ability to manage multiple workflows and deadlines simultaneously. Strong understanding of digital and offline media ecosystems, including social, programmatic, display, video, and traditional channels. Excellent communication skills in English, with the ability to clearly brief, align, and manage multiple stakeholders. Ability to translate complex data and media concepts into clear, actionable recommendations. Experience working in institutional or EU communication environments is an asset. Strong problem-solving mindset and ability to adapt in fast-paced, high-demand environments. Right to Work, Location & Sponsorship (Belgium) We welcome applications from candidates based in any country. This role is in Belgium , and successful candidates must: Have the legal right to work in Belgium , or be eligible for sponsorship on a case-by-case basis , and Be physically located in Belgium by Day 1 of employment (or shortly before your start date). Please ensure you can meet the right-to-work and location requirements or would qualify for sponsorship where applicable. #LI-CC1 #indeed Working at ICF ICF is a global advisory and technology services provider, but we're not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future. Candidate AI Usage Policy At ICF, we are committed to ensuring a fair and equitable interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process. However, we understand that some candidates may require accommodations that involve the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com . We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed. Brussels, Belgium