This person will play a critical role in keeping cross-functional teams aligned, projects moving, and launches organized - helping coordinate timelines, deliverables, communication, and workflows across a fast-growing marketing organization.
Responsibilities
Own Cross-Functional Marketing Execution
Lead project management across the marketing initiatives roadmap, campaigns, launches, and operational workflows
Drive timelines, dependencies, deliverables, approvals, and communication across multiple teams simultaneously
Keep projects moving proactively by identifying blockers, gaps, risks, and unclear ownership early
Ensure teams stay aligned on priorities, deadlines, and next steps
Help create visibility, documentation and accountability across the department
Build Operational Infrastructure
Develop and improve marketing processes, systems, documentation, and workflows
Create scalable operating procedures that improve visibility, accountability, and execution speed
Help standardize how information is shared across the department
Identify inefficiencies and implement smarter ways of working across teams and tools
Drive Communication & Alignment
Act as a central communication liaison across the marketing department
Help ensure leadership, stakeholders, and sub-departments stay informed and aligned
Organize and communicate department updates, launch statuses, priorities, and timelines
Improve cross-functional coordination between marketing and other departments
Ensure important information doesn't fall through the cracks
Support Product Launches & Go-To-Market Coordination
Partner closely on new product introductions and launch planning
Own marketing-related launch timelines, deliverables, dependencies, and coordination
Ensure creative, lifecycle, ecommerce, paid media, affiliate, content, and operational teams stay aligned throughout launch execution
Help ensure launches are organized, communicated clearly, and executed on time
Improve Systems & Workflow Automation
Identify opportunities to streamline work through automations, templates, integrations, and operational improvements
Help implement smarter systems for project tracking, communication, reporting, and workflow management
Serve as a power user and operational enthusiast across platforms like Slack, ClickUp, Monday.com, Asana, and other workflow tools
Identify areas of opportunity to leverage ai within workflows to drive efficiency
Continuously look for ways to improve team efficiency, organization, visibility, and collaboration
Help establish scalable workflows that support a fast-growing marketing organization
Support Data Visibility & Decision Making
Help organize, surface, and communicate key marketing data and insights to stakeholders
Partner with teams to improve reporting visibility and operational clarity
Assist in building systems that help teams make faster, more informed decisions
Help ensure teams have access to the information and reporting needed to execute effectively
Requirements
4-7+ years of experience in marketing project management, marketing operations, integrated marketing, or similar operational roles
Experience managing cross-functional marketing initiatives and timelines
Strong familiarity with marketing workflows across creative, paid media, lifecycle, content, web, affiliate, and product launches
Strong experience with project management and communication platforms such as ClickUp, Monday.com, Asana, Airtable, Notion, and Slack
Comfortable building workflows, automations, systems, templates, and operational processes
Comfortable working with marketing performance data and reporting
Strong written and verbal communication skills
High level of ownership and accountability
Startup, high-growth, DTC, consumer, wellness, or healthcare experience preferred
Experience building operational systems from the ground up
Experience supporting launch operations in fast-paced consumer brands
Familiarity with Shopify, lifecycle marketing, paid media operations, or subscription businesses
Experience working in highly collaborative, fast-moving startup environments
What's in it for you?
Flexible hours with meetings taking place in EST
Work wherever you choose
Fun and casual work environment
Employee engagement activities and virtual gatherings
We are a diverse, global team! 🌍
Benefits
Health insuranceFlexible schedule
Additional Information
About Willow:
Willow is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.
Willow Health · (remote), Canada