Global Performance Marketing Manager

About the role

Trimble is a global technology company that connects the physical and digital worlds, transforming the ways work gets done. With relentless innovation in precise positioning, modeling and data analytics, Trimble enables essential industries including construction, geospatial and transportation. Whether it's helping customers build and maintain infrastructure, design and construct buildings, optimize global supply chains or map the world, Trimble is at the forefront, driving productivity and progress. AECO: The Trimble AECO segment provides digital construction solutions that increase precision and productivity for Architecture, Engineering, Construction, and Operations. What Makes This Role Great: This role is ideal for a technical marketer who excels in paid media optimization and thrives on uncovering insights. You will play a crucial role in combating ad fatigue, enhancing conversion rates (CRO) for e-commerce and direct sales (lead generation) paid media campaigns, developing a connected SEO/AIO and PPC strategy, and ensuring data accuracy to drive revenue growth for Trimble AECO products. Key Exciting Responsibilities Paid and Organic Search Alignment Own and evolve a unified PPC and SEO/AEO keyword strategy aligned to user intent and business priorities. Develop a centralized keyword framework to prioritize high-impact opportunities across products, personas, and regions. Identify and act on keyword gaps and efficiencies (e.g., scale PPC where organic is weak; inform SEO where paid performs) Lead ongoing search query mining and optimization to refine targeting, reduce waste, and uncover new demand Partner with SEO, content, and CRO teams to ensure keyword-to-content alignment that improves engagement and conversion rates Paid Media Optimization Create a process to effectively partner with Global Digital Media Managers and the Digital Media agency to align on paid media CRO performance and campaign optimizations. Lead the continuous optimization of global paid media campaigns to maximize ROAS and efficiency. Audit campaign performance at a high frequency to make rapid decisions on whether to pause, optimize, or transition campaigns to "always-on" (evergreen) status. Proactively monitor and measure ad fatigue across channels, implementing creative rotation strategies and testing frameworks to maintain audience engagement. Develop and execute a strategic A/B testing program to enhance campaign performance and the overall user experience. Utilize testing outcomes to inform performance-based refinements for creative assets and content. Tracking, Reporting & Strategic Partnership Activate Media Mix Modeling (MMM) with agency partner. Partner with the Trimble Analytics team to ensure data integrity across Domo, Looker Studio, and GA4, serving as the primary validator of media data accuracy. Collaborate with a cross-functional team on the media activation of CAPI, SST, and CRM offline conversions. Verify the proper implementation of tracking using Google Tag Manager, working closely with technical teams to troubleshoot any discrepancies that impact reporting. Utilize existing dashboards to extract actionable insights, identifying trends that inform immediate adjustments. Collaborate closely with Digital Media Managers to translate data insights into tactical optimizations, ensuring all active media is running at optimal performance efficiency. Essential Skills & Experience Technical Proficiency & Tool Knowledge: Required: Deep familiarity with Domo, GA4, Looker Studio, and Google Tag Manager. You do not need to be a dashboard architect, but you must be an expert at navigating these tools to audit performance and verify data accuracy. Strong experience with ad platforms (Meta, LinkedIn, Google Ads, etc.) and their native measurement tools. Analytical & Strategic Mindset: Proven track record of managing ad fatigue and successfully optimizing paid media campaigns for efficiency and scale. Ability to act quickly on data: you can look at a report and immediately know if a campaign needs to be paused, tweaked, or scaled. Deep understanding of CRO principles and experience running A/B tests to improve conversion rates. Project Management & Collaboration: Strong collaborative spirit to work hand-in-hand with a cross-functional team, including Marketing Analytics, Digital Media Managers, and Marketing Operations. Ability to communicate comple