VP, Creative Director

About the role

We're currently looking for a VP, Creative Director to lead our 14-person Art Direction, Design, Copy, Content and Organic Social team. In this role, you'll shape the creative vision for Brooklinen across every customer touchpoint - building culturally relevant, socially native creative that drives both brand love and business impact. This role is perfect for someone who combines exceptional creative taste with a modern, social-first mindset and a deep understanding of performance-driven storytelling. You know how to build brands that people want to engage with, share, and live with - and you thrive leading teams to create bold, differentiated work that moves fast and pushes culture forward. You'll report to and partner closely with the CMO and cross-functional leaders to evolve Brooklinen's creative platform, deepen product storytelling, and continue building Brooklinen into one of the most distinctive and beloved brands.

Responsibilities

• Build on and evolve Brooklinen's creative platform and brand expression in close partnership with the CMO - ensuring the brand remains culturally relevant, creatively differentiated, and commercially impactful.
• Lead and inspire a multidisciplinary creative team across Art Direction, Design, Copy, Content and Organic Social, fostering a highly collaborative, creatively ambitious, and experimentation-driven environment.
• Champion a social-first creative approach, developing ideas designed to travel fluidly across TikTok, Instagram, Paid/Organic Social, Influencer, CTV, Email, Retail, and IRL experiences - not simply adapting traditional campaigns into social formats.
• Drive innovative creative development from concept through execution, ensuring ideas are strategically and consumer grounded, culturally resonant, visually compelling, and performance-minded.
• Push Brooklinen's storytelling and content ecosystem forward through AI, emerging formats, creators, partnerships, trends, and platform behaviors - with a strong understanding of how consumers engage with brands today.
• Lead the development of breakthrough campaigns and social-native storytelling that connect Brand to Product and increase product consideration, engagement, and brand affinity.
• Partner closely with Brand Marketing, Growth, Retention, Merchandising, Product Design, and E-commerce teams to ensure creative is aligned to both business priorities and customer insights.
• Lead and manage Ecommerce photography and creative experience on site.
• Work closely with the Director of Brand Operations to prioritize initiatives, manage workflows, and optimize team resourcing in a fast-moving environment.
• Build a culture of creative experimentation and learning - leveraging testing, audience insights, platform analytics, and performance data to continuously improve creative effectiveness.
• Ensure consistency and evolution of Brooklinen's visual identity, voice, and tone across all customer touchpoints while continuing to push the brand into new and unexpected territory.
• Stay deeply connected to trends across interiors, fashion, design, media, technology, social platforms, and culture at large - bringing fresh perspective and inspiration into the organization.
• Actively mentor and develop creative talent, fostering growth, curiosity, collaboration, and strong creative standards across the team.
• We're Looking For
• 14+ years of experience in Creative Direction, Brand Design, Content, Video, and Campaign Development across digital, social, and physical experiences.
• Significant in-house omnichannel retail and ecommerce experience; DTC experience strongly preferred.
• A strong social-first creative sensibility and deep understanding of how brands build relevance and engagement in today's media landscape.
• Proven experience developing culturally resonant campaigns, creator-led content, and innovative storytelling that drive both brand and performance outcomes.
• Strong understanding of creative effectiveness, performance metrics, testing, and optimization - with the ability to balance brand-building with business impact.
• A portfolio that demonstrates exceptional taste, original thinking, and the ability to evolve brands in modern, differentiated ways.
• Experience leading and developing high-performing creative teams with a collaborative, inspiring, and low-ego leadership style.
• A progressive, forward-thinking approach to creative development - someone who embraces experimentation, moves quickly, and isn't afraid to challenge convention.
• Exceptional cross-functional partnership skills and a solutions-oriented mindset; comfortable navigating ambiguity and building new processes when needed.
• Passion for interiors, design, home, fashion, culture, and the evolving intersection of lifestyle and commerce.

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