Director, Integrated Marketing

Requirements

• Proven experience leading 360° integrated marketing campaigns across paid, owned, and social channels.
• Deep understanding of paid digital media strategy, budget allocation, and performance optimization.
• Experience managing social strategy and community engagement at scale.
• Strong analytical skills with ability to translate performance data into strategic decisions.
• Experience overseeing influencer partnerships and measuring ROI.
• Experience managing website content updates and digital campaign launches.
• Demonstrated ability to lead cross-functional teams and drive alignment.
• Minimum of 10+ years of progressive marketing experience, including 5+ years in leadership roles managing teams and budgets.

Additional Information

The Director of Integrated Marketing leads 360° campaign strategy and execution across Caruso's portfolio, driving coordinated marketing initiatives that increase visitation, engagement, and revenue. This role oversees paid digital media, social strategy and community management, influencer partnerships, and website content updates, ensuring campaigns are cohesive, performance-driven, and aligned to business objectives. Serving as the strategic integrator across creative, media, property marketing, and brand partnership marketing, the Director translates campaign objectives into cross-channel plans with clear KPIs and measurable results. The role partners closely with Corporate Communications to align marketing initiatives with earned media efforts and broader brand objectives.

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