Own end‑to‑end category performance for Packaged Sandwiches & Fresh Juices across the Benelux
Develop and execute category strategies spanning assortment, pricing, promotions, and positioning
Hold full P&L accountability from sell‑in through to sell‑out
Select, contract, and manage suppliers for sandwiches, juices, and related components
Lead commercial negotiations, including margins, fees, and supplier support agreements
Drive innovation across recipes, packaging, shelf life, formats, and healthier propositions
Design, pilot, and scale new concepts, products, and partnerships
Ensure strong operational execution in close collaboration with Supply Chain, Operations, and Format teams
Safeguard food safety, product quality, and consistency across all retail locations
Monitor market trends, consumer behavior, and competitive dynamics to inform decisions
Proactively manage operational challenges while maintaining focus on long‑term category growth
What you bring
Proven experience in category management within fresh food, foodservice or convenience retail
Strong understanding of chilled food, fresh supply chains, and food safety requirements
Strong commercial acumen, with excellent negotiation and stakeholder management skills
Experience applying the full 4P framework: product, price, promotion, and placement
Analytical mindset, with the ability to translate data and insights into actionable outcomes
Hands‑on and pragmatic, with a solid understanding of day‑to‑day retail operations
Experience managing projects, including pilots, innovations, and rollouts
Resilient and adaptable in a fast‑paced retail environment
Fluent in Dutch (spoken and written)
Benefits
Progress as a person as we work on the energy transition together.Continuously grow the transferable skills you need to get ahead.Work at the forefront of technology, trends, and practices.Collaborate with experienced colleagues with unique expertise.Achieve your balance in a values-led culture that encourages you to be the best version of yourself.Benefit from flexible working hours, and the possibility of remote/mobile working.Perform at your best with a competitive starting salary and annual performance related salary increase - our pay and benefits packages are considered to be among the best in the world.Take advantage of paid parental leave, including for non-birthing parenHealth insuranceVision insuranceRemote work optionsFlexible scheduleParental leave
Additional Information
, Netherlands
Job Family Group:
Commercial and Retail
Worker Type:
Regular
Posting Start Date:
June 11, 2026
Business Unit:
Experience Level:
Experienced Professionals
Job Description:
What's the role
Shell Mobility is the world's largest fuels retailer, with more than 50,000 sites across 60 countries, serving over 30 million customers every day with fuel, food, coffee, and convenience products. Within this global network, the Benelux & France cluster operates nearly 1,000 service stations across four countries, supporting private customers, fleet drivers, and truck drivers. As part of our Powering Progress strategy, we are driving the mobility transition by making cleaner mobility seamless and enjoyable - enhancing our fuels portfolio, expanding EV charging, and delivering an outstanding convenience retail offer that puts customers first and elevates every journey.
Within this context, Shell Retail continues to transform its network into modern convenience and foodservice destinations, where fresh, high‑quality food‑on‑the‑go is a key growth driver, with packaged sandwiches and fresh juices playing a central role in meeting evolving customer expectations for speed, freshness, healthier choices and consistent quality; as Category Manager for Packaged Sandwiches & Fresh Juices, you will hold end‑to‑end accountability for the strategy, performance and development of these categories across Shell Retail Benelux, translating consumer insights, operational capabilities and commercial priorities into a scalable, efficient and profitable fresh food proposition, while overseeing the full category lifecycle from long‑term strategic vision to day‑to‑day execution, with a strong focus on food safety, product quality, supply chain reliability and continuous improvement. Join Shell Retail and take on a high‑impact role within one of the fastest‑growing areas of our Convenience business, with a strong focus on freshness, health, and innovation. You will have the opportunity to shape scalable food‑on‑the‑go propositions across the Benelux, while working in a professional, international organization with leading brands and strong growth ambitions.
Shell · Rotterdam, Netherlands