Create and manage creative briefs for agency partners across channels including OOH, digital display, Meta, print, and more.
Manage internal review and approval processes, coordinating feedback from colleagues, legal and any other stakeholders.
Manage production timelines and deliverables in coordination with external partners to meet campaign deadlines.
Traffic final offline creative assets and maintain a centralized repository for team access.
Partner with AVP and agency to develop creative assets such as OOH, print, direct mail, email, radio scripts, etc.
Support sponsorships by developing content such as collateral, print ads, and email content.
Collaborate with strategic partners to align marketing efforts via sharing assets.
Support new location openings with appropriate launch materials and attend relevant planning calls.
Lead creative production for physician and leadership recognition ads
Contribute to the development of organic social content including filming, editing, and captioning, in partnership with the social media team.
Partner with Value Management and Legal to validate advertising claims to ensure accuracy and compliance.
Collaborate with analytics teams to deliver UTM codes for tracking media performance.
Monitor and leverage metrics to inform future marketing decisions (appt volume, ortho now volume etc.).
Partner with cross-functional teams like Strategy and Business Development to identify opportunities to partner together to inform strategic marketing plans
Brand Governance
Ensure adherence to brand guidelines across departments and review internal assets for brand consistency.
Maintain and update brand assets and guidelines on internal platforms (e.g., the Hub).
Collaborate with the Sports Marketing team to ensure cohesive brand representation.
Partner with HSS Perform on consistent branding and upcoming initiatives.
Regional Collateral Development
Lead development of regional marketing materials such as bio cards, referral pads, and sell sheets.
Identify AI opportunities to streamline creative development
Collaborate with regional ambassadors in bi-weekly syncs to support sponsorship and event needs.
Customize and templatize collateral to support local market efforts in NY, NJ, CT, and FL.
Represent the marketing department in new physician onboarding meetings.
Attend regional and sponsorship events to support brand representation and logistics.
Budget Oversight & Management
Manage marketing budgets across departments and partnerships, media buying vendors, Stamford Health, and JV initiatives.
Reconcile internal budgets with agency budgets and track invoices.
Prepare year-end accruals
Assist with end-of-year financial planning and accrual processes.
Supervise Marketing Coordinator, providing mentorship and project oversight.
Experience Needed
Bachelor's degree in marketing, communications, business or a related field required.
5+ years of Marketing Experience: Demonstrated experience in marketing, preferably within healthcare, events, or partnership-driven environments. Prior exposure to brand strategy and agency experience is highly desirable.
Budget Management: Proven ability to oversee, reconcile, and report on marketing budgets, including experience collaborating with external
Benefits
Health insuranceEquity / stock options
Additional Information
How you move is why we're here. ®
Now more than ever.
Get back to what you need and love to do.
The possibilities are endless...
Now more than ever, our guiding principles are helping us in our search for exceptional talent - candidates who align with our unique workplace culture and who want to maximize the abundant opportunities for growth and success.
If this describes you then let's talk!
HSS is consistently among the top-ranked hospitals for orthopedics and rheumatology by U.S. News & World Report. As a recipient of the Magnet Award for Nursing Excellence, HSS was the first hospital in New York City to receive the distinguished designation. Whether you are early in your career or an expert in your field, you will find HSS an innovative, supportive and inclusive environment.
Working with colleagues who love what they do and are deeply committed to our Mission, you too can be part of our transformation across the enterprise.
Emp Status
Regular Full time
Work Shift
Compensation Range
The base pay scale for this position is $86,000.00 - $131,375.00. In addition, this position will be eligible for additional benefits consistent with the role. The salary of the finalist selected for this role will be determined based on various factors, including but not limited to: scope of role, level of experience, education, accomplishments, internal equity, budget, and subject to Fair Market Value evaluation. The hiring range listed is a good faith determination of potential compensation at the time of this job advertisement and may be modified in the future.
Hss · New York, NY