Head of Demand Marketing

About the role

The Apex Group was established in Bermuda in 2003 and is now one of the world's largest fund administration and middle office solutions providers. Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide.Your career with us should reflect your energy and passion. That's why, at Apex Group, we will do more than simply 'empower' you. We will work to supercharge your unique skills and experience. Take the lead and we'll give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry-changing realities. For our business, for clients, and for you HEAD OF DEMAND AND PORTFOLIO MARKETING This is an exciting opportunity for an ambitious, commercially minded marketer to step into a high-impact leadership role within a fast-paced global marketing team. Reporting directly to the Chief Marketing and Communications Officer (CMCO), you will sit on the Marketing & Communications senior leadership team and lead a team of demand and portfolio marketers focused on growth. You will shape revenue-driving campaign strategy, build compelling portfolio narratives and value propositions, and advance a modern AI- and digitally-enabled marketing approach. You will be highly collaborative, accountable and comfortable operating at significant pace. You will combine strategic leadership with hands-on execution - setting direction for the function while working closely with your team to deliver results. This role will be instrumental in advancing the Group's demand and portfolio marketing capability, embedding stronger campaign discipline and accountability, and accelerating the use of digital channels, marketing technology and AI to improve reach, relevance and performance. In this role, you will oversee the global demand marketing strategy and campaign process while shaping the Group's portfolio marketing approach - ensuring clear positioning, differentiated messaging and audience-centric go-to-market alignment by product and sector. You will own the global marketing budget, maintain rigorous financial discipline and ROI focus, and use AI-enhanced insights, automation and digital performance data to continually optimise investment and campaign effectiveness. You will report monthly to the CMCO and reconcile with Finance. The ideal candidate will bring a strong B2B demand marketing background, a track record in ABM, digital demand generation and integrated campaigns, and experience leading cross-border teams and developing high-performing talent. Job Specification Manage and develop a team of demand and portfolio marketers across demand, campaigns, digital and events. Lead the development and execution of a clear, repeatable campaign process in partnership with Marketing Operations & Transformation, Content and your team, ensuring portfolio priorities, audience segmentation and digital channel orchestration are embedded throughout. Own global lead generation for the Group marketing team, setting clear KPIs and pipeline goals, delivering against revenue targets, and using data, predictive insight and AI-enabled optimisation to improve performance and conversion. Work closely with the Events team aligning the events strategy with regional and global marketing campaigns and revenue goals by region Enforce and review regular campaign reporting from cross-functional teams measuring their impact and ensuring ongoing and continual optimisation of tactics - holding monthly measurement meetings. Partner closely with Portfolio, Content, Demand, Digital and Comms teams to deliver integrated campaigns, stronger portfolio positioning and messaging, and a connected audience experience across channels. Set campaign KPIs for your team and align with broader marketing functions to drive growth through lead generation, portfolio impact and digital engagement, while continually improving lead quality, conversion and pipeline contribution. Drive reporting enhancement with Marketing Operations, ensuring dashboards, analytics processes and martech integrations are in place to measure campaign, digital and portfolio performance, including AI-driven insight where appropriate. Work closely with the Sales data and marketing ops teams to report monthly on the marketing revenue pipeline and continually improve processes and visibility of marketing effectiveness within Salesforce. Project manage campaigns holding regular campaign assessment and reporting meetings with key stakeholders and delivering a monthly report on performance to the CMCO. Generate actionable audience and engagement insights, identify the highest-performing channels, content and assets across the digit

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