Senior Product Manager, Global Marketing

Benefits

Additional Information

Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. Dedicated to innovation, our Surgical business unit is focused on identifying and solving critical, unmet needs in cardiac surgery. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need. In understanding the challenges of open-heart surgery, we partner with surgical teams to deliver modern technologies intended to enhance patients' quality of life and expand their potential treatment opportunities. The U.S. marketing team is seeking an experienced product marketer with an interest for field marketing and enhancing the customer experience to drive our mission forward in helping patients live longer and healthier lives. This person would be developing an annual product marketing plan to execute and market Edwards existing products to constituents including Edwards's sales representatives, clinicians and hospital administrators. How you'll make an impact: - Develop comprehensive marketing plans including strategies and tactics for major product launches - Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition - Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for major product launches - Develop product materials and programs that support product launch and commercialization strategies for major product launches - Lead major projects for the Congress Management process - Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for major product launches - Develop IFU and patient brochures required for regional product approvals for major product launches - Lead the execution of a major product launch in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition) - Develop the clinical story that supports the regional value proposition for major product launches - Manage budgets related to product line, campaigns and projects - Analyze clinical and market data to assess regional impact of potential product launches - Other Incidental Duties What you'll need (Required): Bachelor's Degree or Equivalent in related field with 8 years of work experience or equivalent work experience based on Edwards criteria Required or Master's Degree or equivalent in related field with 6 years of work experience or equivalent work experience based on Edwards criteria Preferred working in sales, marketing, or healthcare industry or equivalent work experience based on Edwards criteria Preferred Must be onsite 4+ days a week What else we look for (Preferred): - Proven successful project management skills - Proven expertise in Microsoft Office Suite - Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives - Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards - Extensive understanding of related aspects of marketing concepts and principles - Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research - Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics. - Ability to assess and understand market share, pricing, ASPs, competitive dynamics - Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks - Strict attention to detail - Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization - Ability to manage competing priorities in a fast-paced environment - Ability to represent leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management - Ability to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts - Adhere to all company rules and requirements (e.g., pandemic protocols, Environmenta