Brand Manager BTP

About the role

As Brand Manager Heinz Frito and Base Tomato Products, you will own the end ‑ to ‑ end brand agenda for your portfolio within the Benelux business unit, one of the largest BUs within our EPDM region (Europe & Pacific Developed Markets). You'll be working in a high performing team, with a lot of exposure to internal and external senior stakeholders as Heinz is our no.1 Global brand. This is a pivotal role within Kraft Heinz. You will set the future strategy for the portfolio, translate your ambition into clear plans, and ensure excellent execution in market. You will lead brand communications, shape innovation choices, and act as a key Benelux voice into the regional (EPDM) brand and innovation agenda. The perfect candidate combines strong strategic thinking with creative flair and excellence in execution. You are a self-starter, hands-on person and your feel comfortable managing both peers and upward stakeholders. You know your way with media and creative agencies, but you have enough creative flair to bring your own creativity to life together with our in-house agency The Kitchen. Are you ready for a new challenge? We look forward to hear from you! In brief, you will be responsible for: Strategy : L ead the long ‑ term strategy for Heinz base tomato products in the Benelux , with clear ambition for penetration and value market share growth. Support in building 3Y and annual plans for the category. Communication : Define and deliver an integrated communications strategy that builds relevance and saliency and helps land the brand meaningfully in culture. A strong comms plan is seen as key to delivering growth - with budget backing to enable you to succeed. Innovation : Define the innovation opportunities and execute the roll-out of innovations in the Netherlands and Belgium . Work together with the regional (EPDM) Heinz brand team and assess what is relevant to the Benelux. Consumer first : Understand consumers' needs and identify opportunities to support their cooking journey. Closely monitor competitive dynamics and translate insights into decisive actions. Tight control of allocated marketing budget. Support the senior brand marketers in the marketing transformation, with thought leadership on capability building, creativity, inspirational sessions and team engagement