Campaign Manager

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . This role focuses on managing and optimizing omnichannel marketing campaigns using Salesforce Marketing Cloud and CRM platforms. The professional will work closely with marketing, platform, creative, and production teams to design, execute, and monitor cross-channel customer engagement strategies across web, email, WhatsApp, and other digital channels. The role involves building campaign workflows, managing data within Salesforce, and analyzing engagement metrics to improve campaign performance and customer targeting.

Responsibilities

• Responsible for bringing cohesion to marketing process and campaign reporting across cross functional teams, ensuring implementation as per agreement with Brands and Markets.
• Cross-channel customer engagement tactics, workflow design and validation to include the creation of omni-channel digital experiences across web, email, WhatsApp and eDetails.
• Develop/orchestrate engagement-oriented campaigns across all channels to drive engagement metrics that support opportunity.
• Interpret analytics information, including behavioural results data, to drive optimization of target audience engagement.
• Provide recommendations and suggestions on the Omnichannel workflow within Salesforce.
• Coordinate with multiple markets in maintaining the localized omni-channel tactics by analyzing the channel operation and engagement scores of the markets.
• Work closely with platform teams to request features, functions, data capture to support omnichannel campaigns.
• Works with cross functional teams to support UAT.
• Experience working with Cross Functional teams, across production, creative and platforms.
• Evaluate and analyze Omnichannel program performance vs. industry standards and benchmarks in the digital space.
• Understanding of data dictionary, data structures, data mart in relation to CRM.
• Ability to work with dynamic data sets to deliver personalization.
• Experience with implementing measurement criteria for measuring asset and campaign performance metrics.
• What we want from you:
• Proficiency with Salesforce Marketing Cloud (SFMC).
• Hands-on experience in Salesforce Omni Channel campaign workflow and administration (e.g. Define routing, queues, managing users, security controls, and data as well as creating roles, profiles, and reports).
• 5+ year of Omni Channel experience with Salesforce CRM.
• Exposure on setting up Data Extension and AMPscripts in Salesforce Marketing Cloud.
• Strong, standards-based HTML and CSS skills are desirable.
• Basic understanding of Javascript & AMPScripts.
• Proficiency with marketing automation tools and processes - Salesforce Marketing Cloud, Adobe Experience Manager, Adobe Experience Cloud, Veeva CRM, Veeva Vault
• What we can offer you:
• Alongside the opportunity to work with some of the most exciting brands around the world, we'll also prioritise your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are.
• Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
• We lead with Heart , fostering empathy and trust where genuine connections and human-centric work flourish.
• We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
• And we champion Courage , inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
• AT VML Enterprise Solutions
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