Senior Marketing Specialist

Benefits

Additional Information

AVEVA is creating software trusted by over 90% of leading industrial companies. External Job Title: Senior Marketing Specialist SEA & India Reports to: SEA + India Director / Senior Manager Region & Area: Malaysia/Singapore Job Purpose To architect and execute integrated marketing strategies for the SEA markets, directly driving the sales pipeline and strengthening AVEVA's position as a leader in industrial software. This role is a strategic orchestrator, responsible for translating global marketing initiatives into high-impact, localized campaigns that drive demand, acquire new customers, and build a powerful brand presence across diverse markets. Main responsibilities Develop and own the end-to-end execution of the regional marketing plan, integrating brand, demand, and partner activities to generate qualified leads and accelerate pipeline from large-scale industry conferences to targeted roundtables and webinars Localize and execute global campaigns ensuring relevance and maximum impact in SEA and India. Manage the regional marketing budget, ensuring efficient allocation and a clear return on investment for all activities. Track, analyze, and report on marketing-sourced pipeline, conversion rates, and campaign ROI, providing regular insights to sales and regional leadership. Cultivate strategic alliances with key government bodies, industry associations, and academic institutions to boost AVEVA's influence and thought leadership. Generate powerful, localized content in collaboration with customers and partners, including case studies, testimonials, and co-branded assets that build trust and showcase our expertise. Localize and promote global content (reports, whitepapers, articles) to ensure it resonates with local market needs and cultural nuances. Work closely with sales leadership and account teams to align marketing activities with key accounts and territory plans. Act as the local brand guardian, ensuring all marketing outputs and communications adhere to AVEVA's global brand standards. Important Working Relationships Internal: Sales Leadership & Account Executives (SEA); Global Brand, Communications & Performance Marketing Teams; Regional General Manager; Channel & Alliance Partners Team. External: Customers & Prospects; Industry Associations & Government Bodies; Media & Industry Analysts (local support); Marketing & PR Agencies. Knowledge, Skills & Experience Required 6+ years of B2B marketing experience, with a proven track record in demand generation and pipeline management within the technology/industrial software sector. Strong understanding of the complex B2B sales cycle and experience working directly with sales teams to achieve shared revenue goals. Exceptional project management skills with the ability to manage multiple campaigns and stakeholders in a fast-paced, matrixed environment. Data-driven marketer, proficient in marketing automation (e.g., Marketo) and CRM (Salesforce) platforms, with experience in objective-driven reporting, analytics, and leveraging AI tools to optimize marketing performance and streamline project management. Strong cultural awareness and experience marketing across the diverse SEA regions. Familiarity with industrial software. Experience in building industry relationships and hosting executive-level events like roundtables and panels. Hands-on experience with Account-Based Marketing (ABM) strategies is a strong plus. Marketing at AVEVA At AVEVA Marketing, you'll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA's mission to spark industrial ingenuity and drive responsible use of the world's resources. Whether you're crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you'll be driving the success of AVEVA and our remarkable community of sellers, partners and customers. Find out more: https://www.aveva.com/en/about/careers/ Singapore Benefits include: Parental leave, additional leaves including emergency leave, childcare leave and extended childcare leave, well-being support, flexible benefits, group insurances, car Allowances (depending on the role), company's gift. It's possible we're hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive. Find out more: aveva.com/en/about/careers/benefits/ Hybrid working We work in a hybrid way at AVEVA. Most roles are based at a local AVEVA office, with an expectation of being on-site 50% of your working hours to support collaboration and connection. Some positions are fully office-based depending on the nature of the work, and certain roles that support specific customers or markets may be remote. The working arrangemen