Marketing Manager

About the role

Marketing Manager Permanent Role Melbourne Based Hybrid Ways of Working We're REA With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home. Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we're proud to have been named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women. Where the team fits in CampaignAgent is REA's market-leading campaign funding and pay-later solution for real estate agents and vendors. As the market matures and regulatory expectations increase, CampaignAgent is evolving from a high-growth product into a scaled, durable platform. This next phase requires clearer brand positioning, sharper go-to-market execution, and stronger lifecycle marketing capability. The Marketing Manager is responsible for how CampaignAgent shows up in the market - to agents, vendors, and internal REA stakeholders. This role owns the end-to-end marketing strategy for CampaignAgent, spanning brand, demand generation, lifecycle marketing, and distribution expansion. It is a hands-on, outcome-driven role that works closely with Product, Sales, Customer, Legal and the broader REA Marketing organisation What the role is all about Brand & positioning Own the CampaignAgent brand and ensure consistency across all agent-facing and vendor-facing channels Develop and maintain CampaignAgent brand assets, messaging frameworks and collateral Ensure CampaignAgent's positioning is clear, differentiated and aligned with REA brand standards Demand generation & MQL ownership Be accountable for marketing-sourced MQLs, with a focus on quality and conversion Design and execute demand generation programs across events, content, social and partner channels Work closely with Sales and Customer teams to ensure strong lead handover and feedback loops Marketing strategy, planning & budget Own the CampaignAgent marketing strategy and annual plan Develop and manage a rolling calendar of campaigns and events Own the marketing budget, tracking ROI and reallocating spend based on performance Use insights and performance data to continuously refine strategy and execution Distribution expansion (B2B → B2C) Lead the expansion of CampaignAgent's distribution model from agent-led only to include direct-to-consumer (vendor) capability Leverage internal REA relationships to access and test CampaignAgent on REA surfaces Partner with Product, Legal and Compliance to ensure B2C activity is scalable and regulator-ready Lifecycle marketing & commercial optimization Build and evolve CampaignAgent's lifecycle marketing capability Design journeys that drive increased product adoption, repeat usage and uptake of key features (e.g. pay-later options) Optimise funnels using data to improve customer outcomes and commercial performance Marketing automation & HubSpot Serve as CampaignAgent's HubSpot centre of excellence - owning platform governance, naming conventions, folder structure, and quarterly workflow audits to maintain a clean, scalable portal Own all marketing automation flows end-to-end, including enrollment triggers, branching logic, unenrollment rules, and workflow documentation - ensuring every automation is purposeful, tested, and maintained Build and execute campaign logic across the full customer lifecycle - from agent onboarding and lead nurture sequences through to MQL hand-off, re-engagement, and retention campaigns - using HubSpot's workflow, sequencing, and segmentation tools Manage contact lifecycle stage progression in HubSpot - defining and automating stage transitions (subscriber, lead, MQL, SQL, customer) to ensure the right content reaches the right contact at the right time Configure and maintain lead scoring models in HubSpot, using behavioural and demographic signals to surface sales-ready contacts and improve MQL quality and conversion rates Maintain HubSpot CRM data quality through automated property formatting, contact deduplication, and segmentation hygiene - ensuring reliable data underpins all campaign targeting and reporting Build and analyse HubSpot campaign performance dashboards, tracking open rates, click-throughs, lead conversion, and funnel velocity to drive continuous improvement across all automated programs What we're after 6-10+ years' experience in marketing roles across B2B, B2C or marketplace businesses Proven experience owning brand, campaigns and demand generation end-to-end Strong understanding of lifecycle marketing and funnel optimisation Experience working cross-functionally with Product, Sales and Customer teams Experience in regulated or high-trust environmen