Senior Manager, Insights - Gastro Consumer

Responsibilities

• Act as a market research lead for the Gastro Consumer Marketing team, focused on providing strategic insights, forming a trusted relationship, and staying abreast of market dynamics and burgeoning trends within the space.
• Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings.
• Perform thought-provoking and sophisticated syntheses of learnings across Insights, Analytics, and Competitive Intelligence to develop actionable recommendations that shape strategies and tactics.
• Collaborate with the Omnichannel analytics team to address key business questions and provide holistic recommendations to the Consumer marketing team.
• Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
• Build relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the patient.
• Demonstrate thoughtful confidence in presentation of learnings across different levels of the organization.
• Appropriately manage and collaborate with research suppliers.
• Monitor and manage research programs within budget and identify opportunities for cost savings where appropriate.
• Ensure all activities are conducted in accordance with financial and ethical compliance guidelines.
• BA or BS degree required. Advanced degree (MA, MS, MBA, PhD) preferred.
• 7+ years relevant market research experience required.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, superior organizational skills, meticulous attention to detail, and creativity in problem-solving.
• Expert knowledge of qualitative and quantitative market research methodologies.
• Excellent oral and written communication, presentation, and interpersonal skills
• Proven ability to effectively collaborate and influence in a heavily matrixed environment
• Demonstrated ability to manage a wide variety of projects and multiple priorities
• Experience managing external agencies
• Experience in pharmaceutical or a related industry is a plus but not required
• Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.

Benefits

Additional Information

The APEX (Analytics and Performance Excellence) team supporting AbbVie's US Commercial organization is 250+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership - ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at 'data' differently - as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously - without taking ourselves too seriously. We are smart, fun, quirky, and innovative - and we'd love for you to join us. The Market Research Senior Manager will design, implement, manage, analyze, and effectively communicate market research initiatives across the Rheumatology Portfolio supporting the Gastroenterology Consumer Team. The individual will derive high-impact learnings from qualitative and quantitative primary and secondary research and partner with Brand partners and external agencies to inform strategic and tactical decision-making. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success.

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