Manager, Analytics

Responsibilities

• Reporting & Dashboard Ownership
• Build and maintain client-facing performance reporting: clean, accurate, on time
• Connect and validate data sources across paid, organic, earned, and CRM channels
• Manage reporting continuity through data infrastructure evolves
• QA your own work. You don't ship until you've verified the numbers make sense
• Identify and resolve reporting gaps and technical debt across your accounts: e.g tracking issues, connection failures, incomplete data, attribution mismatches
• Performance Analysis & Insights
• Move beyond report delivery into actual analysis: what's working, what's not, what should change
• Provide synthesized, actionable insights to account teams and (on some accounts) directly to clients
• Contribute to measurement planning and KPI frameworks as those conversations mature on your accounts
• Contribute to the refinement and redevelopment of proprietary measurement frameworks, including Walker Sands' Outcome-Based Marketing (OBM model
• Collaboration & Communication
• Work closely with teams to understand client context and priorities
• Partner with teams to translate data and insights into actional recommendations for clients
• Participate in client conversations as needed (varies by account)
• Contribute to the DATA practice's evolving standards for reporting, measurement, and analytics delivery
• Who Fits This Role:
• You've spent 5-7 years doing analytics work, ideally much of it at an agency, all of it in environments where you had to own things without a lot of hand-holding. You know what it's like to inherit a reporting setup that doesn't make sense and have to figure out why.
• You're not waiting to be told what the problem is. You find it. You fix it. You document it. And you explain what happened without making it more complicated than it needs to be.
• You're ready to go deeper than reporting. You are the person who understands what the data means, not just what it says. You're also building toward that, and not precious about starting in the weeds.

Requirements

• Non-Negotiables
• 5-7 years in marketing analytics, insights, or performance measurement - B2B experience strongly preferred
• Agency experience - you understand the client service context and what it means to own accounts
• Strong proficiency in dashboard and reporting tools: Looker Studio and/or Tableau
• Experience connecting and troubleshooting data sources: GA4, GSC, paid media platforms, HubSpot or Salesforce
• Working SQL - enough to pull data, investigate discrepancies, and not be blocked by a query
• A track record of working autonomously on a defined book of work - you manage your own queue
• Clear written and verbal communication - you can explain a data problem to someone who isn't in the weeds with you
• Strong Pluses
• Experience with data aggregation/connector tools
• Familiarity with data warehouse environments (Snowflake, BigQuery) and tools like dbt - you don't need to build pipelines, but you cannot be afraid of one
• B2B performance marketing background - you understand the lead gen funnel, MQLs, pipeline attribution, and why those metrics matter
• Experience contributing to measurement strategy or KPI framework development
• Comfortable in client-facing conversations when needed
• Comfortable using AI like ChatGPT, Claude, Gemini and bringing new ways of working within the data and privacy guardrails of the business
• What This Isn't
• A pure reporting or BI role - the expectation is that you do ana

Additional Information

Walker Sands is one of the fastest-growing integrated B2B marketing agencies in the world. We are looking for a Manager, Analytics to help spearhead growth for our Data + Analytics team. Total compensation for this role, is expected to be between $110,000 and $135,000 per year. At this time, we will not be able to provide sponsorship for this role. Walker Sands is seeking a Manager, Analytics to join our DATA practice (Data, Analytics, Technology and AI) and be the analytics lead on a focused set of B2B accounts, working closely with account teams and integrated strategists to turn data into insights that drive real decision making. This is a hands-on role. You'll be the analytics lead on your own accounts with support of the SVP, DATA. You don't need a lot of direction and are comfortable working through ambiguity. You bring a practitioner's mindset to data: skeptical of bad numbers, comfortable in the weeds, and able to translate what you're seeing into something an account team or client can actually understand. The work is both deep and wide and evolves as you do. In the near term, you're establishing reliable reporting and measurement foundations across your accounts. Additionally, you'll be a critical member of helping shape how Walker Sands thinks about media performance, KPIs, and measurement, including contributing to proprietary frameworks like our Outcome-Based Marketing (OBM) models. And as the practice scales, you'll build and lead a team of analysts helping do this work.

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